| First Term (Fall) |
T |
P |
C |
ECTS |
| MKTT001 |
ELECTIVE COURSE I |
|
3 |
- |
3 |
10 |
| MKTT501 |
MARKETING MANAGEMENT |
|
3 |
- |
3 |
10 |
| MKTT502 |
RESEARCH METHODS AND RESEARCH ETHICS |
|
3 |
- |
3 |
10 |
| MKTT503 |
CONSUMER BEHAVIOR |
|
3 |
- |
3 |
10 |
| |
| Second Term (Spring) |
T |
P |
C |
ECTS |
| MKTT002 |
ELECTIVE COURSE II |
|
3 |
- |
3 |
10 |
| MKTT003 |
ELECTIVE COURSE III |
|
3 |
- |
3 |
10 |
| MKTT504 |
NUMERICAL ANALYSES IN MARKETING |
|
3 |
- |
3 |
10 |
| MKTT505 |
STRATEGIC MARKETING AND COMPETITION ANALYSIS |
|
3 |
- |
3 |
10 |
| |
| Third Term (Fall) |
T |
P |
C |
ECTS |
| MKTT507 |
SEMINAR |
|
- |
- |
- |
10 |
| MKTT508 |
THESIS I |
|
- |
- |
- |
10 |
| |
| Fourth Term (Spring) |
T |
P |
C |
ECTS |
| MKTT509 |
THESIS II |
(PRE:MKTT508) |
- |
- |
- |
20 |
| |
| Elective Courses |
T |
P |
C |
ECTS |
| MKTT510 |
MARKETING THEORY AND APPLICATIONS |
|
3 |
- |
3 |
10 |
| MKTT511 |
DISTRIBUTION POLICIES AND LOGISTICS MANAGEMENT |
|
3 |
- |
3 |
10 |
| MKTT512 |
ADVERTISEMENT MANAGEMENT |
|
3 |
- |
3 |
10 |
| MKTT513 |
BRAND MANAGEMENT, RESEARCH AND VALUATION |
|
3 |
- |
3 |
10 |
| MKTT514 |
CRM AND DATABASE MARKETING |
|
3 |
- |
3 |
10 |
| MKTT515 |
LAW FOR MARKETING MANAGERS |
|
3 |
- |
3 |
10 |
| MKTT516 |
NEUROMARKETING |
|
3 |
- |
3 |
10 |
| MKTT517 |
SERVICES MARKETING |
|
3 |
- |
3 |
10 |
| MKTT518 |
RETAIL MANAGEMENT |
|
3 |
- |
3 |
10 |
| MKTT519 |
INTERNATIONAL MARKETING |
|
3 |
- |
3 |
10 |
| MKTT520 |
SOCIAL MARKETING |
|
3 |
- |
3 |
10 |
| MKTT521 |
POLITICAL MARKETING |
|
3 |
- |
3 |
10 |
| MKTT522 |
INDUSTRIAL MARKETING |
|
3 |
- |
3 |
10 |
| MKTT523 |
INTEGRATED MARKETING COMMUNICATION |
|
3 |
- |
3 |
10 |
| MKTT524 |
SALES MANAGEMENT |
|
3 |
- |
3 |
10 |
| MKTT525 |
PRODUCT AND PRICING STRATEGIES |
|
3 |
- |
3 |
10 |
| MKTT526 |
DIGITAL MARKETING |
|
3 |
- |
3 |
10 |
| MKTT527 |
ETHICAL ISSUES IN MARKETING |
|
3 |
- |
3 |
10 |
| MKTT528 |
ECONOMICS FOR MARKETING MANAGERS |
|
3 |
- |
3 |
10 |
| MKTT529 |
MARKETING MANAGEMENT IN SHOPPING MALLS |
|
3 |
- |
3 |
10 |
| SOBE511 |
THESIS COMPLETION |
|
- |
- |
- |
60 |
| |
