TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know global market strategies. 2) Know the conditions of maintaining and sustaining long-term customer relationships. 3) Know international product, price, distribution and promotion strategies.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	In this course; characteristics of international markets, social environment, cultural environment, political environment, financial environment, economical environment, consumer behavior in international market, international product policies, international distribution, international pricing, international promotion activities, export, licencing, franchising, mergers, foreign direct investments will be examined.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to the course and International Marketing 2nd Week The Cultural Environment of Global Markets (History and Geography) 3rd Week The Cultural Environment of Global Markets (Culture, management styles, business systems) 4th Week The Cultural Environment of Global Markets (Political and Legal Environment) 5th Week Assessing Global Market Opportunities 6th Week Developing Global Marketing Strategies 7th Week Developing Global Marketing Strategies for Consumer Markets 8th Week Mid-term examination 9th Week Developing Global Marketing Strategies for Industrial Markets 10th Week International Marketing Channels, Exporting and Logistics 11th Week Integrated Marketing Communications and International Advertising 12th Week Personal Selling and Sales Management For International Markets and Pricing 13th Week Implementing Global Marketing Strategies 14th Week Project presentation
RECOMENDED OR REQUIRED READING	Cateora, P., Graham, J. (2007) International Marketing, California: McGraw Hill
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Project 1 15 Total(%) 55 Contribution of In-term Studies to Overall Grade(%) 55 Contribution of Final Examination to Overall Grade(%) 45 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 130 130 Course hours 14 3 42 Preparation for Midterm exam 1 100 100 Laboratory (including preparation) Final exam 1 2 2 Homework Project 1 20 20 Total Workload 296 Total Workload / 30 9,86 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No