TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	2
SEMESTER	Third Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Associate Professor Selay Ilgaz Sümer Assistant Professor Zühal Şenyuva
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Present an academic study. 2) Prepare themselves to the thesis process.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	In this course, it is aimed to discuss different cases related with marketing in a holistic viewpoint that helps to gain efficient manager ability.
COURSE CONTENTS	The course content, conduct and program is scheduled by the student and the instructor.
RECOMENDED OR REQUIRED READING	The literature on the subject of seminar.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Practice 1 30 Project 1 70 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 14 14 196 Preparation for Final exam Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam Homework Project 1 70 70 Total Workload 308 Total Workload / 30 10,26 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No