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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
NUMERICAL ANALYSES IN MARKETING MKTT504 Second Term (Spring) 3 + 0 10

TYPE OF COURSE UNITCompulsory Course
LEVEL OF COURSE UNITMaster's Degree With Thesis
YEAR OF STUDY1
SEMESTERSecond Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)Professor İsmail Erol
Professor Zeliha Eser
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Develop skills for analyzing and interpreting the results of the computer output in order to recommend appropriate courses of action.
2) At the end of this course the student will demonstrate the ability to approach different kinds of decision making situations analytically and interpret the results obtained by various quantitative techniques.
3) Learn, through case studies, the applications of Management Science to find solutions to real life business problems including those in global environment
4) Develop analytical skills in structuring and analysis (scientific method) of business decision problems which characterize the field of Management Science.
5) Develop the infrastructure necessary to distinguish the best model appropriate for a specific decision making situation and develop skills for formulating mathematical models of real life business problems.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONIn this course, it is planning to stay on topics such as mathematical modelling of marketing problems. Solution methods related with product, price, place and promotion problems will be examined.
COURSE CONTENTS
WEEKTOPICS
1st Week Linear Programming: Model Formulation
2nd Week Linear Programming: Graphical Solution
3rd Week Linear Programming:Sensitivity Analysis of Objective Function Values
4th Week Linear Programming Computer Applications
5th Week Transportation Problem
6th Week Assignment Problem
7th Week Integer Linear Programming
8th Week Midterm Exam
9th Week Decision Analysis
10th Week Network Modeling
11th Week Project Management
12th Week Queueing Modeling
13th Week Simulation
14th Week Computer Applications of Queueing Theory and Simulation
RECOMENDED OR REQUIRED READINGAnderson, D. R., D. J. Sweeney ve T. W. Williams. 2000. In Introduction to Management Science: Quantitative Approaches to Decision Making. South Western Collage Publishing.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSProblem Solving,Lecture
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term140
Total(%)40
Contribution of In-term Studies to Overall Grade(%)40
Contribution of Final Examination to Overall Grade(%)60
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam133
Preparation for Quiz
Individual or group work
Preparation for Final exam1125125
Course hours14342
Preparation for Midterm exam1125125
Laboratory (including preparation)
Final exam133
Homework
Total Workload298
Total Workload / 309,93
ECTS Credits of the Course10
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
LO1LO2LO3LO4LO5
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K4  X   X   X   X   X
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K8  X     X    
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K10