| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Master's Degree With Thesis |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 10 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Knows various pricing methods.
2) Knows product strategies.
3) Knows how to determine the right price for a product.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | In this course; basic product and pricing strategies will be discussed in a holistic and integrated viewpoint. Various pricing methods will be examined and the method of determining the right price for a product will be discussed. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction | | 2nd Week | Concept of product | | 3rd Week | New product concept | | 4th Week | Product strategies | | 5th Week | Product strategies in international markets | | 6th Week | Product strategies in international markets | | 7th Week | Product mix, product life cycle | | 8th Week | Mid-term exam | | 9th Week | Concept of pricing | | 10th Week | Pricing strategies | | 11th Week | New product pricing strategies | | 12th Week | New product pricing strategies | | 13th Week | Project presentations | | 14th Week | Project presentations |
|
| RECOMENDED OR REQUIRED READING | B. McFarlane. 2012. Pricing Strategy.
J. Anon, C. Gonzalez. 2017. The Product Book. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Project | 1 | 20 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 2 | 2 | | Preparation for Quiz | | | | | Individual or group work | | | | | Preparation for Final exam | 1 | 140 | 140 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 100 | 100 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | | | | | Project | 1 | 2 | 2 | | Total Workload | | | 288 |
|---|
| Total Workload / 30 | | | 9,6 |
|---|
| ECTS Credits of the Course | | | 10 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
