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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
ETHICAL ISSUES IN MARKETING MKTT527 - 3 + 0 10

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITMaster's Degree With Thesis
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Are familiar with philosophical approaches to ethics.
2) Know the ethical issues frequently encountered by business organizations.
3) Know the responsibilities of business organizations to society and to their stakeholders.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONIn this course, the concepts of marketing ethics and consumer ethics will be examined, case studies will be analyzed in a global viewpoint. Topics such as product, pricing, distribution and promotion will be discussed in terms of ethics.
COURSE CONTENTS
WEEKTOPICS
1st Week Introduction to the course
2nd Week Ethics
3rd Week Business ethics
4th Week Context and ethics
5th Week Philosophical foundations: Kant and utilitarianism
6th Week Philosophical foundations: Social contract and pragmatism perspectives
7th Week Philosophical foundations: Relativist and feminist perspectives
8th Week Mid-term examination
9th Week Principals and agents
10th Week Corporations and workers
11th Week Financial system
12th Week Corporate social responsibility
13th Week International dimension
14th Week International dimension
RECOMENDED OR REQUIRED READINGDuska, R. (2007). Comtemporary reflections on business ethics. Dordrect: Springer
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term130
Quiz130
Total(%)60
Contribution of In-term Studies to Overall Grade(%)60
Contribution of Final Examination to Overall Grade(%)40
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam122
Preparation for Quiz
Individual or group work
Preparation for Final exam1140140
Course hours14342
Preparation for Midterm exam1100100
Laboratory (including preparation)
Final exam122
Homework
Quiz122
Total Workload288
Total Workload / 309,6
ECTS Credits of the Course10
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
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