TYPE OF COURSE UNIT | Elective Course |
LEVEL OF COURSE UNIT | Master's Degree With Thesis |
YEAR OF STUDY | - |
SEMESTER | - |
NUMBER OF ECTS CREDITS ALLOCATED | 10 |
NAME OF LECTURER(S) | Professor Zeliha Eser
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LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students; 1) Knows marketing activities of shopping malls in their operating processes. 2) Knows post operating activities of shopping malls. 3) Can develop different marketing strategies for shopping malls.
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MODE OF DELIVERY | Face to face |
PRE-REQUISITES OF THE COURSE | No |
RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
COURSE DEFINITION | In this course; marketing activities of shopping malls in their operating processes and post operating processes are examining in detail. Different marketing strategies for shopping malls will also be examined. |
COURSE CONTENTS | WEEK | TOPICS |
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1st Week | Introduction | 2nd Week | Planning process in shopping malls | 3rd Week | Location decisions in shopping malls | 4th Week | Organization decisions in shopping malls | 5th Week | Human resources management in shopping malls | 6th Week | Shopping malls and working relations | 7th Week | Financial management in shopping malls | 8th Week | Mid-term exam | 9th Week | Financial management in shopping malls | 10th Week | Shopping malls and promotion | 11th Week | Shopping malls and promotion | 12th Week | Security management in shopping malls | 13th Week | Project presentations | 14th Week | Project presenttaions |
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RECOMENDED OR REQUIRED READING | M. Levy. 2012. Retailing Management,McGraw-Hill. |
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion |
ASSESSMENT METHODS AND CRITERIA | | Quantity | Percentage(%) |
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Mid-term | 1 | 30 | Project | 1 | 20 | Total(%) | | 50 | Contribution of In-term Studies to Overall Grade(%) | | 50 | Contribution of Final Examination to Overall Grade(%) | | 50 | Total(%) | | 100 |
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ECTS WORKLOAD |
Activities |
Number |
Hours |
Workload |
Midterm exam | 1 | 2 | 2 | Preparation for Quiz | | | | Individual or group work | | | | Preparation for Final exam | 1 | 140 | 140 | Course hours | 14 | 3 | 42 | Preparation for Midterm exam | 1 | 90 | 90 | Laboratory (including preparation) | | | | Final exam | 1 | 2 | 2 | Homework | | | | Project | 1 | 20 | 20 | Total Workload | | | 296 |
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Total Workload / 30 | | | 9,86 |
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ECTS Credits of the Course | | | 10 |
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LANGUAGE OF INSTRUCTION | Turkish |
WORK PLACEMENT(S) | No |
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