TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Professor Feride Bahar Işın
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Understands the importance of integrated marketing communication. 2) Comprehending the role of brand in the integrated marketing communication. 3) Knows planning the communication strategies.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	In this course, integrated marketing communication will be examined in different dimensions with the aspects of planning, implementation and measurement of integrated marketing communication. Comprehending the role of brand in the integrated marketing communication and planning the communication strategies will be discussed.
COURSE CONTENTS	WEEK TOPICS 1st Week Working Process of Integrated Marketing Communication Conceptual Size 2nd Week Integrated Marketing Communications Development Causes 3rd Week Integrated Marketing Communications Model 4th Week Integrated Marketing Communications and Advertising 5th Week Integrated Marketing Communications and Public Relations 6th Week Integrated Marketing Communications and Sales Promotion 7th Week Integrated Marketing Communications and Personal Selling 8th Week Mid-term Exam 9th Week The Communicative Dimensions Product 10th Week Price of Communicative Size 11th Week The Communicative Size Distribution 12th Week Word of Mouth Communications and Marketing 13th Week Implementation Approaches and New Media in Integrated Marketing Communications 14th Week Integrated Marketing Communications Planning Model
RECOMENDED OR REQUIRED READING	D. Pickton, Broderick,A. 2001. Integrated Marketing Communications,Prentice Hall.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Presentation of Article 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 120 120 Course hours 14 3 42 Preparation for Midterm exam 1 80 80 Laboratory (including preparation) Final exam 1 2 2 Homework Article 1 45 45 Total Workload 291 Total Workload / 30 9,7 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No