TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	1
SEMESTER	Second Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Associate Professor Selay Ilgaz Sümer
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know why strategic marketing planning is important. 2) Know how to make SWOT analysis. 3) Know strategies of product, price, promotion and place. 4) Able to develop plans for marketing strategies. 5) Know portfolio analysis
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	MKTT 510
COURSE DEFINITION	In this course; developing marketing strategies, examining the strengths of different strategies will be discussed. Hereby, developing the viewpoint of marketing managers will be aimed.
COURSE CONTENTS	WEEK TOPICS 1st Week Planning and strategy & Historical development of strategy 2nd Week Strategic marketing, corporate appraisal 3rd Week Considering competitors, focusing on the customer 4th Week Scanning the environment 5th Week Determining the strenghts and weaknesses of the firm 6th Week Determining marketing objectives and goals 7th Week Strategy selection 8th Week Mid-term examination 9th Week Organizational structure, strategic tools 10th Week Market strategies 11th Week Product strategies 12th Week Pricing strategies 13th Week Distribution strategies 14th Week Promotion strategies
RECOMENDED OR REQUIRED READING	Jain, Subhash C. (2004). Marketing Planning and Strategy. 7. Edition, South-Western College Publishing.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 20 Project 1 20 Presentation of Article 1 20 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 14 7 98 Preparation for Final exam 1 50 50 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 2 2 Homework Project 1 40 40 Article Presentation 5 3 15 Total Workload 289 Total Workload / 30 9,63 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No