Home  »  Institute of Social Sciences »  Master's of Marketing with Thesis

COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
LAW FOR MARKETING MANAGERS MKTT515 - 3 + 0 10

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITMaster's Degree With Thesis
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Able to analyze fundamentals regarding commercial enterprise.
2) Able to identify concept of unfair competition.
3) Able to explain the protection of personality.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONIn this course; consumer rights, consumer protection law, regulations related with commercial adverisements and announcements, price list regulations, guarantee and guarantee certificate regulations, door to door selling regulations, competition and protection of competition law, brand and brand law, intellectual property law will be examined.
COURSE CONTENTS
WEEKTOPICS
1st Week Commercial Companies
2nd Week Commercial Names
3rd Week Civil Law
4th Week Concept of Justice
5th Week Concept of Natural Person
6th Week Concept of Natural Person
7th Week Concept of Legal Person
8th Week Good Faith and Honesty
9th Week Midterm Exam
10th Week Concept of Wage
11th Week Concept of Union
12th Week Collective Labor Agreements
13th Week Collective Labor Agreements
14th Week Strike and Lock-Out,Capacity to have Rights
RECOMENDED OR REQUIRED READINGLecture notes
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term130
Project120
Total(%)50
Contribution of In-term Studies to Overall Grade(%)50
Contribution of Final Examination to Overall Grade(%)50
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam133
Preparation for Quiz
Individual or group work
Preparation for Final exam1110110
Course hours14342
Preparation for Midterm exam17070
Laboratory (including preparation)
Final exam133
Homework
Project18080
Total Workload308
Total Workload / 3010,26
ECTS Credits of the Course10
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
LO1LO2LO3
K1     
K2  X     X
K3  X    
K4     
K5  X   X   X
K6  X   X   X
K7  X    
K8     
K9     
K10