TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Professor Zeliha Eser
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Knows the importance of social marketing. 2) Being conscious and sensible about social issues. 3) Understands the structure of social marketing.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	In this course; basic concepts in social marketing, social marketing campaigns in a global context will be discussed. The role of social marketing in the marketing process, understanding the social marketing studies performed both in the world and Turkish markets, adapting social marketing campaigns to the firms mission and vision, using social marketing effectively in the related sectors, ability to design social marketing campaigns, controlling the social marketing process, measurement of the effectiveness of social marketing campaigns will be examined.
COURSE CONTENTS	WEEK TOPICS 1st Week The Basics Concepts of Social Marketing 2nd Week Social Marketing Mix 3rd Week Social Marketing in Non-Profit Organizations 4th Week Businesses and Social Marketing 5th Week Developments in the World About Social Marketing 6th Week Efficieny of Social Marketing 7th Week The Concept and Design of Social Campaign 8th Week Midterm Exam 9th Week The process of Planning and Execution of Social Campaign 10th Week The process of Planning and Execution of Social Campaign 11th Week Evaluation of Social Campaign and Analysis of the Results 12th Week Ethics of Social Marketing 13th Week The Future of Social Marketing 14th Week Social Marketing: Examples from Turkey and Around the World
RECOMENDED OR REQUIRED READING	L. Eagle, S. Dahl. 2013. Social Marketing, Pearson.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Presentation of Article 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 130 130 Course hours 14 3 42 Preparation for Midterm exam 1 90 90 Laboratory (including preparation) Final exam 1 3 3 Homework Article Presentation 1 20 20 Total Workload 287 Total Workload / 30 9,56 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No