| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Master's Degree With Thesis |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 10 |
| NAME OF LECTURER(S) | Professor Feride Bahar Işın
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Knows the key concepts in neuromarketing.
2) Understands the importance of neuromarketing.
3) Understand the methods of neuroscience methods on marketing strategies.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | The basic topics in this course are; determining the methods of neuroscience methods on marketing strategies, using neuroscience data in the process of consumer protection, neuromarketing strategies and ethical side of neuromarketing. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to neuromarketing | | 2nd Week | Fundamental concepts for neuromarketing | | 3rd Week | Attention and consciousness | | 4th Week | Emotions | | 5th Week | Preference and liking | | 6th Week | Sensory neuromarketing | | 7th Week | Learning and memory | | 8th Week | Mid-Term | | 9th Week | Decision-making | | 10th Week | Social and cultural factors in neuromarketing | | 11th Week | Predicting choices and mind-reading | | 12th Week | Ethical concerns about neuromarketing | | 13th Week | Project Presentations | | 14th Week | Project Presentations |
|
| RECOMENDED OR REQUIRED READING | P. Georges, S. Bayle, M. Badoc. 2014. Neuromarketing in Action, Kogan Page. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Project | 1 | 20 | | Presentation of Article | 1 | 10 | | Total(%) | | 60 | | Contribution of In-term Studies to Overall Grade(%) | | 60 | | Contribution of Final Examination to Overall Grade(%) | | 40 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 3 | 3 | | Preparation for Quiz | | | | | Individual or group work | | | | | Preparation for Final exam | 1 | 150 | 150 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 90 | 90 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | | | | | Project | 1 | 20 | 20 | | Article Presentation | 1 | 5 | 5 | | Total Workload | | | 312 |
|---|
| Total Workload / 30 | | | 10,4 |
|---|
| ECTS Credits of the Course | | | 10 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
