TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	1
SEMESTER	First Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Professor Fatih Çetin
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Can design their own research for their further classes, projects and thesis. 2) Can use different research and measurement methods required by specific inquiries. 3) Can have knowledge about research ethics. 4) Can have knowledge about appropriate sampling methods. 5) Can design the adequate survey for a specific research. 6) Is able to write a research report.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Basic aims of the course are explaining the relationship between marketing research and decision making, and emphasizing the ethics and research ethics.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction 2nd Week Theory in social sciences 3rd Week Research ethics 4th Week Literature review 5th Week Instrumentation 6th Week Instrumentation, Sampling 7th Week Midterm 8th Week Data collection: Survey 9th Week Data collection: Survey 10th Week Data collection: Experiment 11th Week Data collection: Experiment 12th Week Data collection: Other methods 13th Week Writing a research report 14th Week Project presentations
RECOMENDED OR REQUIRED READING	Neuman, L. (2006) Social Research Methods: Qualitative and Quantitative Approaches, 6. Baskı, Allyn & Bacon
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Practice,Problem Solving,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 14 3 42 Preparation for Final exam 1 80 80 Course hours 14 3 42 Preparation for Midterm exam 1 60 60 Laboratory (including preparation) Final exam 1 2 2 Homework Project 1 70 70 Total Workload 298 Total Workload / 30 9,93 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No