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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
ECONOMICS FOR MARKETING MANAGERS MKTT528 - 3 + 0 10

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITMaster's Degree With Thesis
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)Professor Feride Bahar Işın
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Knows business environment and its relations.
2) Knows fundamental principles and theories of plant layout.
3) Knows size of businesses and mergers and acquisitions.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONIn this course; changes in the new economy will be mentioned. Pricing, basic macro variables in economy and consumer behavior theory will be examined.
COURSE CONTENTS
WEEKTOPICS
1st Week Introduction to the course: Importance and concepts of business
2nd Week Research in Managerial Economics
3rd Week Business and its environment (Market, Competition, Government, Technology, etc.)
4th Week Scope of business: procurement, production, marketing
5th Week Scope of business: finance, management
6th Week Structure of business: factors of production factor combination
7th Week Fundamental principles: revenue
8th Week Mid-term examination
9th Week Fundamental principles: cost
10th Week Fundamental principles: profit and profit analysis
11th Week Fundamental principles: efficiency
12th Week Fundamental principles: profitability
13th Week Fundamental principles: liquidity
14th Week Plant layout and mergers and acquisitions
RECOMENDED OR REQUIRED READINGHirschey, M.,: Managerial Economics, New York, 2008.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term130
Assignment120
Total(%)50
Contribution of In-term Studies to Overall Grade(%)50
Contribution of Final Examination to Overall Grade(%)50
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam12
Preparation for Quiz
Individual or group work14342
Preparation for Final exam1120120
Course hours14342
Preparation for Midterm exam18080
Laboratory (including preparation)
Final exam122
Homework11010
Total Workload296
Total Workload / 309,86
ECTS Credits of the Course10
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
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K10