Key Learning Outcomes
- Comprehend the importance of marketing in business functions.
- Know the relationship of marketing with other disciplines.
- Develop marketing strategies and implement them in business life.
- Define, understand the problems related with marketing and develop solutions to them.
- Know marketing ethics.
- Know legal issues in marketing.
- Follow and learn new developments in the marketing sector.
- Know marketing research process.
- Know why strategic marketing planning is important.
- Know the factors influence consumer purchase decisions.
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