| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Master's Degree With Thesis |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 10 |
| NAME OF LECTURER(S) | Professor Zeliha Eser
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Know the importance of retailing in distribution channel.
2) Classify the retailing types.
3) Learn the retailing strategies in both global and local markets.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | The basic topics in this course are; characteristics of retail businesses, product management in retailing, effects of technology, operation management, pricing decisions, promotion, ethics and legal regulations. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to Retailing World | | 2nd Week | Retailing Types and Multichannel Retailing | | 3rd Week | Retailing Market Strategy and Financial Strategy | | 4th Week | Retailing Places and Human Resource | | 5th Week | Information Systems and Supply Chain Managemenet, Customer Relationship Management | | 6th Week | Products Assortments Management, Product Planning System. | | 7th Week | Buying Products and Retailing Pricing | | 8th Week | Mid-term examination | | 9th Week | Retailing Communication Mix | | 10th Week | Store Management | | 11th Week | Store Design & Customer Services | | 12th Week | Store Design & Customer Services | | 13th Week | Project presentations | | 14th Week | Project presentations |
|
| RECOMENDED OR REQUIRED READING | Michael Levy, Barton Weitz, Retailing Management, 7th edition. McGraw-Hill,2009 |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Project | 1 | 30 | | Presentation of Article | 1 | 15 | | Total(%) | | 75 | | Contribution of In-term Studies to Overall Grade(%) | | 75 | | Contribution of Final Examination to Overall Grade(%) | | 25 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 2 | 2 | | Preparation for Quiz | | | | | Individual or group work | | | | | Preparation for Final exam | 1 | 130 | 130 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 90 | 90 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | | | | | Project | 1 | 20 | 20 | | Article Presentation | 1 | 5 | 5 | | Total Workload | | | 291 |
|---|
| Total Workload / 30 | | | 9,7 |
|---|
| ECTS Credits of the Course | | | 10 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
