TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	1
SEMESTER	First Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Associate Professor Selay Ilgaz Sümer
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know the concepts of perception, learning, motivation, self, attitude. 2) Know the types of individual decision making types. 3) Know the process of consumers buying decision process. 4) Know the methods of buying used in persuasion of consumers. 5) Know the effective factors on purchasing.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	In this course; effects of consumer behavior on the businesses, customer satisfaction, customer loyalty, consumption phenomenon, needs and wants, consumers buying behavior and decisions, factors effecting the buying behavior of consumers will be examined.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to consumer behaviors 2nd Week Perception and learning 3rd Week Motivation, values, self 4th Week Personality and life styles 5th Week Attitudes, attitudes change and interactive communication 6th Week Individual decision making, buying and disposing 7th Week Group influence and opinion leadership 8th Week Mid-term examination 9th Week Household decision making 10th Week Consumers subcultures: income and social class, ethnic group, racial, religion and age subcultures 11th Week Consumers and cultures 12th Week Consumers and cultures 13th Week Project presentations 14th Week Project presentations
RECOMENDED OR REQUIRED READING	Solomon, Michael R. (2002). Consumer Behaviour: Buying, Having and Being International. 5. basım. Prentice Hall.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 30 Presentation of Article 1 15 Total(%) 75 Contribution of In-term Studies to Overall Grade(%) 75 Contribution of Final Examination to Overall Grade(%) 25 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 1 70 70 Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 2 2 Homework 1 100 100 Total Workload 296 Total Workload / 30 9,86 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No