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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
SOCIAL INFLUENCE PSK631 - 3 + 0 10

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITDoctorate Of Science
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Can interpret the basic concepts and major researches in the field of social impact and attitude change.
2) Can discuss different psychological approaches to social impact and attitude change.
3) Can critically evaluate the main theoretical approaches in the field of social impact and attitude change.
4) Can discuss the main research methods used in social impact and attitude change studies.
5) Can discuss how social impact and attitude change can be applied to areas such as health, politics, law and mass communication and develop practices.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONThe purpose of this course is to inform students about the theoretical and empirical knowledge about social influence, attitude and attitude change. Also, the course presents detailed theoretical and applied knowledge about the social, motivational and cognitive sources and functions of social influence. In this regard, the functions of attitudes, how these attitudes are formed, the relationship between attitude and behavior, message-learning approach, social judgement, balance theory, cognitive dissonance, perception of self, psychological reactance, elaboration likelihood model, heuristics and biases will be discussed in the course.
COURSE CONTENTS
WEEKTOPICS
1st Week Introduction: Social Impact and Attitude Change
2nd Week Social Impact Process Through Attitude Change
3rd Week World of Influence
4th Week Influencing Behavior
5th Week Influencing Attitudes Through Behavior
6th Week Changing Attitudes Through Persuasion
7th Week Maintaining Persuasion
8th Week Resistance to Persuasion and Adoption
9th Week Impact, Awareness, and the Unconscious
10th Week Impact and Legal System
11th Week Social Impact for Health and Happiness
12th Week Research and Experimental Method
13th Week Measuring Attitudes and Their Components
14th Week General Evaluation
RECOMENDED OR REQUIRED READINGCialdini, R. B. (2008). Influence: Science and Practice (5th ed.). Englewood Cliffs, NJ: Prentice Hall.

Zimbardo, P. G. & Leippe, M. R. (1991). McGraw-Hill series in social psychology. The psychology of attitude change and social influence. New York, NY, England: Mcgraw-Hill Book Company.
* The basic materials to be used in this course are updated every year.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Questions/Answers,Discussion
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Project160
Total(%)60
Contribution of In-term Studies to Overall Grade(%)60
Contribution of Final Examination to Overall Grade(%)40
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam
Preparation for Quiz
Individual or group work14570
Preparation for Final exam12424
Course hours14342
Preparation for Midterm exam
Laboratory (including preparation)
Final exam133
Homework1160160
Total Workload299
Total Workload / 309,96
ECTS Credits of the Course10
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

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