At the end of this course, the students; 1) Can interpret the basic concepts and major researches in the field of social impact and attitude change. 2) Can discuss different psychological approaches to social impact and attitude change. 3) Can critically evaluate the main theoretical approaches in the field of social impact and attitude change. 4) Can discuss the main research methods used in social impact and attitude change studies. 5) Can discuss how social impact and attitude change can be applied to areas such as health, politics, law and mass communication and develop practices.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
The purpose of this course is to inform students about the theoretical and empirical knowledge about social influence, attitude and attitude change. Also, the course presents detailed theoretical and applied knowledge about the social, motivational and cognitive sources and functions of social influence. In this regard, the functions of attitudes, how these attitudes are formed, the relationship between attitude and behavior, message-learning approach, social judgement, balance theory, cognitive dissonance, perception of self, psychological reactance, elaboration likelihood model, heuristics and biases will be discussed in the course.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction: Social Impact and Attitude Change
2nd Week
Social Impact Process Through Attitude Change
3rd Week
World of Influence
4th Week
Influencing Behavior
5th Week
Influencing Attitudes Through Behavior
6th Week
Changing Attitudes Through Persuasion
7th Week
Maintaining Persuasion
8th Week
Resistance to Persuasion and Adoption
9th Week
Impact, Awareness, and the Unconscious
10th Week
Impact and Legal System
11th Week
Social Impact for Health and Happiness
12th Week
Research and Experimental Method
13th Week
Measuring Attitudes and Their Components
14th Week
General Evaluation
RECOMENDED OR REQUIRED READING
Cialdini, R. B. (2008). Influence: Science and Practice (5th ed.). Englewood Cliffs, NJ: Prentice Hall.
Zimbardo, P. G. & Leippe, M. R. (1991). McGraw-Hill series in social psychology. The psychology of attitude change and social influence. New York, NY, England: Mcgraw-Hill Book Company. * The basic materials to be used in this course are updated every year.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Questions/Answers,Discussion
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Project
1
60
Total(%)
60
Contribution of In-term Studies to Overall Grade(%)
60
Contribution of Final Examination to Overall Grade(%)
40
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
Preparation for Quiz
Individual or group work
14
5
70
Preparation for Final exam
1
24
24
Course hours
14
3
42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
1
3
3
Homework
1
160
160
Total Workload
299
Total Workload / 30
9,96
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)