| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Associate Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Instructor Sabahat Deniz
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Interpret specific properties of tourism destinations and on which specifications of destinations has effects on competitive advantage.
2) Examples planning approaches related to regional planning and tourism.
3) Analyze the framework of destination marketing.
4) Summarize the Marketing and Management stages of the Cities and Resort centers.
5) Define Destination Management Organization.
6) Debate on conditions in order to develop a common action, and some further examples of cooperation.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | To train the students in the field of estination Management and Marketing
To gain some practical experiences in evelopment of tourismsbased on logical approach on
|
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Definition, properties and sorts of destination | | 2nd Week | Sources and properties of destination | | 3rd Week | Facts of destination management: local authorities | | 4th Week | Facts of destination management: civilian society and local population | | 5th Week | Facts of marketing the destination | | 6th Week | City as a touristy product | | 7th Week | Marketing the city | | 8th Week | Mid-term | | 9th Week | Marketing the resort | | 10th Week | Marketing the destination out of zone | | 11th Week | Planning, co-operation and communication | | 12th Week | Marketing the destination inside the zone | | 13th Week | Control factors of marketing destination: obedience to destination, pleasure | | 14th Week | Control factors of marketing destination |
|
| RECOMENDED OR REQUIRED READING | Papatheodorou, A. (2007), Managing Tourism Destinations,
Morgan,N., Pritchard,A. and Pride R. (2004), Destination Branding, Butterworth-Heinemann.
Özdemir, G. (2008), Destinasyon Pazarlaması, Detaya Yayıcılık.
Schaumann (2004), The Guide to Successful Destination Management, Wiley
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Questions/Answers |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Project | 1 | 20 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | 5 | 6 | 30 | | Preparation for Final exam | 1 | 36 | 36 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 20 | 20 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | | | | | Project | 1 | 20 | 20 | | Total Workload | | | 150 |
|---|
| Total Workload / 30 | | | 5 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
