| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Associate Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Being able to acknowledge the income management system in hotel enterprises.
2) Being able to analyze the models of income management.
3) Being able to setting up the systems of income management.
4) Being able to operate the systems of income management.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | To provide the students with competences on setting up and operating the income management systems at hotel enterprises by teaching the basic concepts in income management. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to income management and terminology | | 2nd Week | Concepts of and developments in income management | | 3rd Week | Basic conditions for the implementation of income management | | 4th Week | Basic concepts for revenue management in hotel properties | | 5th Week | Market segmentation in hotel properties | | 6th Week | Competition in hotel properties | | 7th Week | Midterm | | 8th Week | Pricing strategy in hotel properties | | 9th Week | Channel management, online and offline travel agencies and management in hotel businesses | | 10th Week | Latest trends in revenue management | | 11th Week | Foresight, budget and evaluation reports used in hotel properties | | 12th Week | Final exam |
|
| RECOMENDED OR REQUIRED READING | 1. Çetiner, E.,Otel İşletmeleri Yönetim Muhasebesi, 1. Baskı, Ankara: Gazi Kitabevi, 2009. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Attendance | 1 | 10 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | | | | | Preparation for Final exam | 1 | 40 | 40 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 30 | 30 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | 1 | 35 | 35 | | Total Workload | | | 149 |
|---|
| Total Workload / 30 | | | 4,96 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
