Key Learning Outcomes
- Identifies methods, techniques and processes about production of scientific knowledge in the field of communication, public relations and publicity.
- Has knowledge about methodology, theory, strategies and techniques related to communication, public relations and publicity field.
- Develops and applies suitable communication strategies, methods and techniques about groups, masses, institutions and people considering their communication features, requirements and differences in the field of communication, public relations and publicity
- Has knowledge of using communication, public relations and publicity tools and media perfectly.
- Identifies national, global, social and intercultural dimensions of communication and public relations field.
- It uses theoretical and practical information about communication, public relations and publicity, and has knowledge about occupational health and safety.
- Has ability to explain and identify relationship between facts and phenomenons related to communication, public relations and publicity field.
- Creatively uses and explains original ideas related to communication, public relations and publicity field.
- Applies and develops suitable communication strategies, methods and techniques considering institutions, masses, persons and groups features about communication, public relations and publicity strategies and policies.
- Takes responsibility, fulfil or carry out the duty independently in individual or group work related to communication, public relations and publicity field.
- Evaluates knowledge and ability that he/she gained in the field of public relations and publicity with a critical approach.
- Determines and conducts learning requirements in the field of communication, public relations and publicity.
- Manages and plans events about career development as a group member or as an individual in the field of communication, public relations and publicity.
- Knows the ways to reach the information; uses and follows new methods and technologies in the field of communication, public relations and publicity.
- Develops positive attitudes and behaviours about life long learning in the field of communication, public relations and publicity.
- Informs individuals and institutions about issues related to the field of communication and public relations; reports thoughts and solutions to problems, and effectively uses audiovisual language.
- Communicates with the co-workers and tracks knowledge in the professional field through using a foreign language at least B1 general level of European Language Portfolio.
- Uses communication and informatics technologies in an advanced level of European Computer Driving License.
- Traces and interprets events and developments that take part in national and international agenda.
- Aware of democracy and human rights; acts in accordance with the ethical values required by the social, professional and scientific sphere.
- Graduates are conscious of law, regulations and rules about communication field and they act in accordance with them.
- Has competence to share in decision-making process, defines a problem and offers a solution to it, explains and analyses data and does research through using the knowledge that she/he learned in the field of communication, public relations and publicity.
- Has the competence to organize a public relations campaign in the field of communication, public relations and publicity by taking into account the communication characteristics, needs or differences of individuals, groups, audiences or institutions.
- By communicating effectively with stakeholders in the professional field; analyzes and conducts relations with public relations effectively.
- Has competence in freedom of communication and expression, universality of social rights, social justice, cultural values and environmental protection, social responsibility and quality.This competence runs to work in planning and carrying out professional projects and activities.
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