TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Doctorate Of Science
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	15
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Determine the role of media and tourism in capitalist market 2) Learn the product definition in intersection of media and tourism 3) Learn the narrative about in the intersection of media and tourism
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	In this course, ?media and narrative? are regarded as complementaries of each other and as two sectors that create economical value. The course draws attention to the effects of narration or storytelling in economic affairs, moving from "commodity" definitions within international marketing norms. The reflections of these effects on "rational and irrational" consumption decisions are discussed through selected examples.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction of the course 2nd Week The Characteristics of national and internations media 3rd Week The sectoral qualities of tourism 4th Week Evaluation of media and tourism as products 5th Week Media and Tourism: ve Turizm : Complementary Qualities 6th Week Media and Tourism : Evaluations within Marketing Discipline 7th Week Midterm 8th Week Narrative Types in Media and Product 9th Week Narrative Types in Media and Product 10th Week Narrative Types in Media and Product 11th Week Narrative Types in Tourism and Product 12th Week Narrative Types in Tourism and Product 13th Week Narrative Types in Tourism and Product 14th Week Evaluation
RECOMENDED OR REQUIRED READING	? A. B. Albarran , S. M .Chan ? Olmsted, M. O. Wirth ; ? Hendbook of Media Management And Economics?, Routledge, 2006. ? C. Hoskins, S. Mc. Fadyen, A. Finn ; ?Media Economics?, Sage, 2004. ? P. Kotler; K.L. Keller , ? A framework for marketing, management?, Pearson, 2012. ? M. J. Browaeys,R. Price ; ? Understanding Cross ? cultural Management?, Prentice Hall, 2008. ? J. C. Holloway, C. Robinson ; ? Marketing for Tourism?, Longman, 1995. ? J.Thompson; (Çeviren ; S. Öztürk) ; ?Medya ve Modernite?
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Questions/Answers,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 25 Oral Exam 1 30 Attendance 1 15 Total(%) 70 Contribution of In-term Studies to Overall Grade(%) 70 Contribution of Final Examination to Overall Grade(%) 30 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No