At the end of this course, the students; 1) learn to develop an understanding of the various concepts and methods used to visually analyze and interpret a text. 2) can produce a visual argument and knows how to present it. 3) can conduct a visual research on different kinds of visual forms of communication such as; photography, visual arts, advertisement and different kinds of popular culture artifacts.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
No.
COURSE DEFINITION
This course focuses on the contribution of cultural studies to media studies, the way the basic concepts and methods of ethnography are adapted to visual research and media studies and the basic discussions of visual ethnography field in the context of critical communication theories. This course which discusses the way visual media can be used in the context of ethnographic method, also evaluates the potential of photography, video and hypertext as a critical mean. The course discusses the recent examples from the fields of media ethnography, ethnographic film, auto-ethnography, digital ethnography, sensory ethnography. At the end of the course the students are required to produce a qualitative field research that they have designed in the context of critical research or visual projects (such as a photograph or a video).
COURSE CONTENTS
WEEK
TOPICS
1st Week
Course introduction
2nd Week
Defining the field / What is visual culture? / What is visual methods?
3rd Week
Early visualities
4th Week
Changing technologies altering methophors
5th Week
Ontology of the Image
6th Week
Ontology of the digital image
7th Week
Designing a visual communication research I: Content analysis
8th Week
Mid-term exam
9th Week
Designing a visual communication research I: Iconography
10th Week
Designing a visual communication research III: Visual etnography
11th Week
Designing a visual communication research IV: Archive
12th Week
Everyday Life / The Reseracher as autopbiographer
13th Week
Research Strategy: planning and practicing visual methods
14th Week
Discussion of the research design: Presentation of the visual methods
RECOMENDED OR REQUIRED READING
Baron, Jaimie (2014) The Archive Effect: Found Footage and the Audiovisual Experience of History. Roudledge Brundage, Anthony (2013) Going to the Sources: A Guide to Historical Research and Writing Bal, Mieke (2005) "The Commitment to Look." Journal of Visual Culture. 4.2: 145-162 Crary, Jonathan. (2001) Techniques of the Observer: On Vision and Modernity in the Nineteenth Century. Cambridge: MITP. Danacıoğlu, Esra. (2001). Geçmis'in İzleri: Yanıbaşımızdaki Tarih için bir Kılavuz. İstanbul: Tarih Vakfı Yurt Yayınları. Gunther Kress, (2006) Reading Images: The Grammar of Visual Design. Routledge Jay, Martin. (2002) "That Visual Turn: The Advent of Visual Culture." Journal of Visual Culture 1.1. 87-92. MacDougall (2005) The Corporeal Image: Film, Ethnography, and the Senses, Princeton University Press . Mitchell, Claudia (2011) Doing Visual Research, SAGE Publications Leeuwen, Theo Van; Jewitt, Carey (eds) (2001) The Handbook of Visual Analysis SAGE Publications Mitchell, W. J.T. (2005) "There are no Visual Media." Journal of Visual Culture 4 (2005): 257 Mitchell W.J.T. "Showing Seeing: a Critique of Visual Culture". Journal of Visual Culture 1.2 (2002): 165-181. Pink, Sarah (2013) Doing Visual Ethnography, SAGE Publications Pink, Sarah (2001) Doing Visual Ethnography: Images, Media and Representation in Research Rogoff, Irgit. "Studying Visual Culture." The Visual Culture Reader. Ed. Nicholas Mirzoeff. Routledge, 1998. 14-26. Rose, Gillian (2011) Visual Methodologies: An Introduction to Researching with Visual Materials, SAGE Publications Schwarts, Dona. (1989) Visual ethnography: Using photography in qualitative research Qualitative Sociology, 12:2, 119-154 Tinkler, Penny (2013) Using Photographs in Social and Historical Research, SAGE Publications.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Problem Solving,Questions/Answers,Presentation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
20
Assignment
1
15
Total(%)
35
Contribution of In-term Studies to Overall Grade(%)
35
Contribution of Final Examination to Overall Grade(%)
65
Total(%)
100
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)