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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
VISUAL ETHNOGRAPHY: IMAGE, MEDIA AND REPRESENTATION RTS617 - 3 + 0 15

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITDoctorate Of Science
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED15
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) learn to develop an understanding of the various concepts and methods used to visually analyze and interpret a text.
2) can produce a visual argument and knows how to present it.
3) can conduct a visual research on different kinds of visual forms of communication such as; photography, visual arts, advertisement and different kinds of popular culture artifacts.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNo.
COURSE DEFINITIONThis course focuses on the contribution of cultural studies to media studies, the way the basic concepts and methods of ethnography are adapted to visual research and media studies and the basic discussions of visual ethnography field in the context of critical communication theories. This course which discusses the way visual media can be used in the context of ethnographic method, also evaluates the potential of photography, video and hypertext as a critical mean. The course discusses the recent examples from the fields of media ethnography, ethnographic film, auto-ethnography, digital ethnography, sensory ethnography. At the end of the course the students are required to produce a qualitative field research that they have designed in the context of critical research or visual projects (such as a photograph or a video).
COURSE CONTENTS
WEEKTOPICS
1st Week Course introduction
2nd Week Defining the field / What is visual culture? / What is visual methods?
3rd Week Early visualities
4th Week Changing technologies altering methophors
5th Week Ontology of the Image
6th Week Ontology of the digital image
7th Week Designing a visual communication research I: Content analysis
8th Week Mid-term exam
9th Week Designing a visual communication research I: Iconography
10th Week Designing a visual communication research III: Visual etnography
11th Week Designing a visual communication research IV: Archive
12th Week Everyday Life / The Reseracher as autopbiographer
13th Week Research Strategy: planning and practicing visual methods
14th Week Discussion of the research design: Presentation of the visual methods
RECOMENDED OR REQUIRED READINGBaron, Jaimie (2014) The Archive Effect: Found Footage and the Audiovisual Experience of History. Roudledge
Brundage, Anthony (2013) Going to the Sources: A Guide to Historical Research and Writing
Bal, Mieke (2005) "The Commitment to Look." Journal of Visual Culture. 4.2: 145-162
Crary, Jonathan. (2001) Techniques of the Observer: On Vision and Modernity in the Nineteenth Century. Cambridge: MITP.
Danacıoğlu, Esra. (2001). Geçmis'in İzleri: Yanıbaşımızdaki Tarih için bir Kılavuz. İstanbul: Tarih Vakfı Yurt Yayınları.
Gunther Kress, (2006) Reading Images: The Grammar of Visual Design. Routledge
Jay, Martin. (2002) "That Visual Turn: The Advent of Visual Culture." Journal of Visual Culture 1.1. 87-92.
MacDougall (2005) The Corporeal Image: Film, Ethnography, and the Senses, Princeton University Press .
Mitchell, Claudia (2011) Doing Visual Research, SAGE Publications
Leeuwen, Theo Van; Jewitt, Carey (eds) (2001) The Handbook of Visual Analysis SAGE Publications
Mitchell, W. J.T. (2005) "There are no Visual Media." Journal of Visual Culture 4 (2005): 257
Mitchell W.J.T. "Showing Seeing: a Critique of Visual Culture". Journal of Visual Culture 1.2 (2002): 165-181.
Pink, Sarah (2013) Doing Visual Ethnography, SAGE Publications
Pink, Sarah (2001) Doing Visual Ethnography: Images, Media and Representation in Research
Rogoff, Irgit. "Studying Visual Culture." The Visual Culture Reader. Ed. Nicholas Mirzoeff. Routledge, 1998. 14-26.
Rose, Gillian (2011) Visual Methodologies: An Introduction to Researching with Visual Materials, SAGE Publications
Schwarts, Dona. (1989) Visual ethnography: Using photography in qualitative research Qualitative Sociology, 12:2, 119-154
Tinkler, Penny (2013) Using Photographs in Social and Historical Research, SAGE Publications.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSProblem Solving,Questions/Answers,Presentation
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term120
Assignment115
Total(%)35
Contribution of In-term Studies to Overall Grade(%)35
Contribution of Final Examination to Overall Grade(%)65
Total(%)100
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
LO1LO2LO3
K1    X   X
K2  X    
K3    X