TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Doctorate Of Science
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	15
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Are expected to gain the knowledge and perspectives about critical communication and media studies. 2) Will able to evaluate critical studies and methodological approaches on advertising. 3) Will able to do studies and research about advertising with a critical approach. 4) will able to read advertising text within the socio-cultural, economic and historical context
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No.
COURSE DEFINITION	At the end of this course, students gain information and perspective about the critical approaches in communication studies. They can evaluate the critical approaches and methodological tendencies in advertising field. Additionally with the help of critical approaches they can make studies and researches about advertising and they can understand advertising in its socio-cultural, economical and historical aspect.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to Course: Content, subjects and scope of the course 2nd Week Main stream approaches in communication and media studies 3rd Week Main stream approaches and advertising 4th Week Critical approaches in communication and media studies 5th Week Frankfurt School and advertising 6th Week Frankfurt School and advertising 7th Week Cultural studies and advertising 8th Week Cultural studies and advertising 9th Week Critical political economy and advertising 10th Week Critical political economy and advertising 11th Week Reading advertising text: structural analysis 12th Week Reading advertising text: post-structural analysis 13th Week Advertising as a grotesque text 14th Week General evaluation
RECOMENDED OR REQUIRED READING	Dyer, Gillian (1999) Advertising as Communication. London: Routledge Ewen, Stuart and Elizabeth Ewen. (1992). Channels of desire: mass images and the shaping of American consciousness. Minneapolis: University of Minnesota Press. Ewen, Stuart. (1976). Captains of consciousness : advertising and the social roots of the consumer culture. New York: McGraw Hill. Fowles, Jib (1996). Advertising and Popular Culture. Thousand Oaks, Sage: CA. Hamilton, James F. , Robert Bodle, Ezequiel Korin (2017) Explorations in Critical Studies of Advertising. Routledge: NY, London Horkheimer, M., Adorno, T.W. (1996) Aydınlanmanın Diyalektiği . Ç. O. Özügül. İstanbul:Kabalcı. Jhally, Sut. (1987). The codes of advertising : fetishism and the political economy of meaning in the consumer society. New York : St. Martin?s Press. Leiss, William, Stephen Kline, and Sut Jhally. (1986). Social communication in advertising: persons, products, & images of well-being. New York: Methuen. Marcuse, Herbert (1997) Tek Boyutlu İnsan. Çev: A. Yardımlı. İdea: İstanbul. Mattelart, Armand (1991) Advertising International: The Privatisationof Public Space. Routledge: London. Nixon, Sean. (2003). Advertising Cultures; Gender, Commerce, Creativity. Thousand Oaks: Sage. Tipper, Harry vd. (1920) The Principles of Advertising. The Ronald Press: NY City.https://archive.org/details/principlesofadve00tipprich Wernick, Andrew (1996) Promosyon Kültürü. Reklam, İdeoloji ve Sembolik Anlatım. Çev: O. Akınhay. Bilim ve Sanat: Ankara. Wharton, Chris (ed) (2013). Advertising as Culture. Intellect: UK, USA: 170-195. London: Verso. Williams, Raymond. (1980). ?Advertising: The Magic System.? Problems in Materialism and Culture. Williamson, Judith. (1978). Decoding advertisements: ideology and meaning in advertising. London: Boyars.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 20 Assignment 1 20 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No