| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 3 |
| NAME OF LECTURER(S) | Professor Feride Bahar Işın
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Gain an ability to make SWOT analysis
2) Gain an ability to create the vision and mission
3) Gain an ability to determine the strategic goals and strategy
4) Gain an ability to choose the appropriate strategy for the situation
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | This course introduces principles of strategic management, SWOT Analysis, vision, mission, and values, goal-setting, strategy-setting, policy deployment, determining of indicators, balanced scorecard and hoshin planning.
|
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to strategic management | | 2nd Week | Strategic management process | | 3rd Week | External analysis (SWOT) | | 4th Week | Internal analysis (SWOT) | | 5th Week | Vision and goal-setting | | 6th Week | Strategy-setting | | 7th Week | Strategy application and control | | 8th Week | Midterm | | 9th Week | Balanced Scorecard | | 10th Week | Balanced Scorecard | | 11th Week | Hoshin planning | | 12th Week | Management by objectives | | 13th Week | Case studies | | 14th Week | Case studies |
|
| RECOMENDED OR REQUIRED READING | Miller, A. (1996) Strategic Management, The McGraw-Hill Companies |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Project | 1 | 20 | | Attendance | 1 | 10 | | Total(%) | | 60 | | Contribution of In-term Studies to Overall Grade(%) | | 60 | | Contribution of Final Examination to Overall Grade(%) | | 40 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 2 | 2 | | Preparation for Quiz | | | | | Individual or group work | 14 | 1 | 14 | | Preparation for Final exam | 1 | 5 | 5 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 5 | 5 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | 1 | 6 | 6 | | Total Workload | | | 76 |
|---|
| Total Workload / 30 | | | 2,53 |
|---|
| ECTS Credits of the Course | | | 3 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
