At the end of this course, the students; 1) Recognize the concept of tourism marketing 2) Recognize tourism marketing mix 3) Learn Marketing Research 4) Learn marketing distribution channels 5) Obtain information about International Tourism Marketing
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
The main purpose of this lecture is, gaining marketing principles and having ability to use them related to lodging, travel and food and beverage companies.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introducing the course, Introduction
2nd Week
Logistics and Marketing Concepts
3rd Week
Marketing Environment, Strategic Planning and the Role of Marketing.
4th Week
Marketing Information System and Marketing Research.
5th Week
Consumer Markets and Consumer Behavior.
6th Week
Industrial Markets, International Markets and Service Markets
7th Week
Market Segmentation, Targeting, Positioning and Sales Forecasting.
8th Week
Midterm Exam
9th Week
Product, Price
10th Week
Promotion
11th Week
Personal Sales and Sales Management
12th Week
Week Advertisement, Sales Development and Promotion
13th Week
Deployment: Distribution Channels and Physical Distribution
14th Week
Organization and Application in Marketing Management
RECOMENDED OR REQUIRED READING
Yükselen, C. (2010). Pazarlama, 8. Baskı, Ankara: Detay Yayıncılık. Kotler, P., J. Bowen ve J. Makens. (1999). Marketing for Hospitality and Tourism, Second Edition, New Jersey: Prentice Hall. Lovelock, C. Ve J. Wirtz. (2011). Servives Marketing, Seventh Edition, New Jersey: Pearson Education, Inc.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
40
Assignment
1
10
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
30
30
Laboratory (including preparation)
Final exam
1
1
1
Homework
1
40
40
Total Workload
154
Total Workload / 30
5,13
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)