| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Associate Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Instructor Döndü Özlem Kantarcı
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Learn what is Public Relation
2) Know the function of Public Relation
3) Have the relation of advertisement, publicity, propaganda and marketing
4) Have knowledge the Public Relation campaigns
5) Make the practices of Public Relation
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | To teach the definition of public relations, the basic concepts, historical development process and sponsorship and lobbying approach. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | General informations about course scope, operation and evaluation. | | 2nd Week | Basic principles of public relations, the concept of audience. | | 3rd Week | Process of historical development of public relations. | | 4th Week | Understanding of ethics in public relations. | | 5th Week | The qualifications of public relations specialist. | | 6th Week | The examples of public relations organizations. | | 7th Week | Product, brand and corporate image | | 8th Week | Mid-term | | 9th Week | The importance of public relations in marketing communications. | | 10th Week | Public relations and advertising | | 11th Week | Public relations and exhibitions-fair design. | | 12th Week | Public relations and media | | 13th Week | Public relations and new media | | 14th Week | Corporate Social Responsibility |
|
| RECOMENDED OR REQUIRED READING | 1. Sabuncuoğlu, Z. (2000). İşletmelerde Halkla İlişkiler. Ankara.
2. Odabaşı, Y. (2000). Müşteri İlişkileri Yönetimi. İstanbul: Sistem Yayıncılık.
3. Foster, T. (1997). Müşteri Memnuniyetinin 101 Yolu. İstanbul: Alfa Yayınları.
4. Peltekoğlu, F. (1998). Halkla İlişkiler Nedir? İstanbul: Beta Basım.
5. Bülbül, R. (1998). Halkla İlişkiler. Konya: Paragraf Dizgi ve Tasarım.
6. İletişimi Anlamak, İrfan Erdoğan.
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Presentation,Project,Discussion |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Project | 1 | 20 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | | | | | Preparation for Final exam | 1 | 40 | 40 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 30 | 30 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | 1 | 40 | 40 | | Total Workload | | | 154 |
|---|
| Total Workload / 30 | | | 5,13 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
