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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
INTRODUCTION TO BUSINESS TRZM103 First Term (Fall) 3 + 0 6

TYPE OF COURSE UNITCompulsory Course
LEVEL OF COURSE UNITAssociate Degree
YEAR OF STUDY1
SEMESTERFirst Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED6
NAME OF LECTURER(S)Instructor Mete Yaman
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Understands the importance of business and management concepts.
2) Gains information about management and management processes.
3) Obtains information about the Business Establishment.
4) Understands the general concepts of the marketing function.
5) Gains knowledge about ethical and social responsibility issues encountered in businesses.
6) Understands management theories and behavioral patterns in organizations.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONThe objective of the course is to teach the students the basic knowledge, concepts, functions and the environmental factors of the business and concept of managerial thinking.
COURSE CONTENTS
WEEKTOPICS
1st Week General Information, Needs, Economic Preoccupations and Production
2nd Week Business and Enterprise, Entrepreneur and Manager, Business Management
3rd Week Business Administration Knowledge, Objectives, Operating Income and Expenses, Types of Businesses
4th Week Enterprises Environment and Environmental Factors, Business Ethics
5th Week Establishment of Businesses
6th Week Establishment Research of Businesses
7th Week Establishment Site Selection, Investment Decision and Methods
8th Week Midterm Exam
9th Week Growth of Businesses
10th Week Management and Functions
11th Week Production Management
12th Week Financial Management
13th Week Communication, Public Relations
14th Week Human Resource Management, General Evaluation
RECOMENDED OR REQUIRED READING- Management (Robbins, S.P.; Coulter, M.)
- Management (Hitt, M.A.)
- Genel İşletmecilik Bilgileri (Tuncer, D.)
- Genel İşletme (Mucuk, İ.)
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term140
Assignment110
Total(%)50
Contribution of In-term Studies to Overall Grade(%)50
Contribution of Final Examination to Overall Grade(%)50
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam14040
Preparation for Quiz
Individual or group work5630
Preparation for Final exam14040
Course hours14342
Preparation for Midterm exam
Laboratory (including preparation)
Final exam111
Homework
Project12525
Total Workload178
Total Workload / 305,93
ECTS Credits of the Course6
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
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