At the end of this course, the students; 1) Understands the importance of business and management concepts. 2) Gains information about management and management processes. 3) Obtains information about the Business Establishment. 4) Understands the general concepts of the marketing function. 5) Gains knowledge about ethical and social responsibility issues encountered in businesses. 6) Understands management theories and behavioral patterns in organizations.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
The objective of the course is to teach the students the basic knowledge, concepts, functions and the environmental factors of the business and concept of managerial thinking.
COURSE CONTENTS
WEEK
TOPICS
1st Week
General Information, Needs, Economic Preoccupations and Production
2nd Week
Business and Enterprise, Entrepreneur and Manager, Business Management
3rd Week
Business Administration Knowledge, Objectives, Operating Income and Expenses, Types of Businesses
4th Week
Enterprises Environment and Environmental Factors, Business Ethics
5th Week
Establishment of Businesses
6th Week
Establishment Research of Businesses
7th Week
Establishment Site Selection, Investment Decision and Methods
8th Week
Midterm Exam
9th Week
Growth of Businesses
10th Week
Management and Functions
11th Week
Production Management
12th Week
Financial Management
13th Week
Communication, Public Relations
14th Week
Human Resource Management, General Evaluation
RECOMENDED OR REQUIRED READING
- Management (Robbins, S.P.; Coulter, M.) - Management (Hitt, M.A.) - Genel İşletmecilik Bilgileri (Tuncer, D.) - Genel İşletme (Mucuk, İ.)
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
40
Assignment
1
10
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
40
40
Preparation for Quiz
Individual or group work
5
6
30
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
1
1
1
Homework
Project
1
25
25
Total Workload
178
Total Workload / 30
5,93
ECTS Credits of the Course
6
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)