At the end of this course, the students; 1) Will be able to know about historical development of travel agencies and make prediction about the future developments. 2) Will be able to determine basic knowledge at tourism distribution and distribution nets, discuss the importance of travel agencies in distribution nets. 3) Will be able to know about work frame and activities of travel agencies and make comparisons on travel agency activities. 4) Will be able to know legislative frame work, laws and regulations of travel agencies. 5) Will be able to compare similarities and differences of systems of travel agencies and tour operators, make deductions about these enterprises. 6) Will be able to define basic management functions and familiarize human resources management applied at travel companies. 7) Will be able to define basic marketing functions and familiarize marketing management applied at travel companies. 8) Will be able to know about applications of travel companies.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course aims to give theoretical and practical hints to students about tour operating system, functions of travel agencies, distribution system, and historical period; educate and prepare them for the business world.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction
2nd Week
Historical development of travel and travel agencies
3rd Week
Distribution net at tourism and travel agencies situation on distribution net
4th Week
Travel agencies activities
5th Week
Laws and regulations about travel agencies
6th Week
Comparison of travel agencies and tour operators
7th Week
Management at travel companies
8th Week
Mid-term
9th Week
Marketing at travel companies
10th Week
Marketing at travel companies
11th Week
Travel agency techniques
12th Week
Case studies
13th Week
Case studies
14th Week
Case studies
RECOMENDED OR REQUIRED READING
İçöz O. , Seyahat Acentaları ve Tur Operatörlüğü Yönetimi. 6.Baskı, Turhan Kitabevi, Ankara, 2010