TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	3
SEMESTER	Fifth Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Professor Doğan Yaşar Ayhan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will be able to know the definition and importance of marketing in tourism industry. 2) Will be able to explain marketing and its environment in tourism industry. 3) Will be able to know the marketing information systems and the techniques and process of market search. 4) Will be able to explain touristic demand, tourism markets and the importance and process of market segmentation. 5) Will be able to know touristic product, pricing, promotion and distribution channels of tourism. 6) Will be able to know the international tourism marketing dimensions and systems.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course aims to provide thorough understanding of the specific marketing challenges facing tourism businesses from both theoretical and practical perspective. Tourism marketing environment, the process of segmentation, competitive positioning in the marketplace and the management of the marketing mix will be analyzed.
COURSE CONTENTS	WEEK TOPICS 1st Week Basic concepts of tourism 2nd Week Marketing in tourism industry 3rd Week Marketing in tourism industry 4th Week Marketing in tourism industry and its environment 5th Week Marketing information system and market search 6th Week Touristic demand and product 7th Week Markets in tourism and market segmentation 8th Week Mid-term 9th Week Techniques of pricing in tourism industry 10th Week Distribution channels in tourism industry 11th Week Promotion in tourism industry 12th Week The international dimensions of tourism marketing 13th Week The international dimensions of tourism marketing 14th Week Evaluation
RECOMENDED OR REQUIRED READING	Turizm İşletmelerinde Pazarlama, İlkeler ve Uygulamalar; Prof.Dr. Orhan İçöz (2.Baskı),Turhan Kitabevi Yayınları; Ankara:2001.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture, Discussion, Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Quiz 2 10 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No