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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
INTRODUCTION TO BUSINESS TOT123 First Term (Fall) 3 + 0 5

TYPE OF COURSE UNITCompulsory Course
LEVEL OF COURSE UNITBachelor's Degree
YEAR OF STUDY1
SEMESTERFirst Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED5
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Will be able to have knowledge about fundamental concepts of businesses and their role in economic system
2) Will be able to know and analyze types of businesses and explain internal and external environmental factors and their influences on business enterprises.
3) Will be able to explain set up process of a new business entity, various merger, integration and collaboration strategies applied by the business entities.
4) Will be able to define the functions of business, describe the relationships between each function and explain the process of those functions as a whole.
5) Will be able to describe management functions, know organizational structure and managerial process.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONThis course is designed to educate and prepare students for the business world by focusing on business concepts and environments, business social responsibility, business investment, fundamentals of business management, production management, marketing, managing employees and financial management.
COURSE CONTENTS
WEEKTOPICS
1st Week Economic life and businesses
2nd Week Goals, revenues and expenditures of businesses
3rd Week Types of businesses
4th Week Business environment and environmental factors
5th Week Business environment and environmental factors
6th Week Set-up process of businesses
7th Week Set-up process of businesses
8th Week Mid-term
9th Week Feasibility studies
10th Week Mergers, integration and collaboration
11th Week Mergers, integration and collaboration
12th Week Management and organization
13th Week Management and organization
14th Week Evaluation
15th Week
RECOMENDED OR REQUIRED READINGGenel İşletmecilik Bilgileri, Doğan TUNCER, Doğan Yaşar AYHAN, Demet VAROĞLU,Siyasal Kitapevi, 3. Baskı, Ankara 2009
Understanding Business, William G. Nickels,James M. McHugh, Susan M. McHugh, McGraw-Hill, Sixth Ed, 2002
Business Essentials, Ronald J. Ebert, Ricky W. Griffin,Prentice Hall, Sixth Ed., 2002
İşletme Yöneticiliği, Tamer Koçel, Beta Yayınları, 2001
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture, Questions/Answers, Discussion
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term125
Quiz210
Presentation of Case Study410
Total(%)45
Contribution of In-term Studies to Overall Grade(%)45
Contribution of Final Examination to Overall Grade(%)55
Total(%)100
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
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K13