| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Define the concept of destination.
2) To understand the importance of the marketing function for destinations.
3) Assessing the complexity of the elements that make up destination brands.
4) To be able to propose solutions to the problems that may be encountered during tourism planning by making resource analysis in destinations.
5) Understanding how to make any place more attractive to stakeholders.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | The course is focused on that definition of destination marketing, product policy in destination markets, distribution channels, promotion strategies and pricing policies, service quality practices and relationship marketing. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Destination Definition and Features | | 2nd Week | The Relationship Between Tourism and Destination | | 3rd Week | Destination attraction elements and Marketing Environment | | 4th Week | Sustainable Destination Resources | | 5th Week | Destination Management/Destination Image and Branding | | 6th Week | Destination Marketing | | 7th Week | A R A S I N A V H A F T A S I | | 8th Week | Market Segmentation in Positioning | | 9th Week | Image as a destination marketing element | | 10th Week | Brand as a Destination Marketing Element | | 11th Week | Destination Brands and Features | | 12th Week | Connecting Stakeholders and Creating Social Change | | 13th Week | Project Presentations | | 14th Week | Project Presentations |
|
| RECOMENDED OR REQUIRED READING | Özdemir, G. (2013). Destinasyon Yönetimi ve Pazarlaması, Detay Yayıncılık: Ankara.
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Project,Questions/Answers,Discussion |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 25 | | Assignment | 1 | 10 | | Project | 1 | 25 | | Total(%) | | 60 | | Contribution of In-term Studies to Overall Grade(%) | | 60 | | Contribution of Final Examination to Overall Grade(%) | | 40 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | 1 | 1 | 1 | | Individual or group work | 14 | 2 | 28 | | Preparation for Final exam | 1 | 40 | 40 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 30 | 30 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | | | | | Project | 1 | 1 | 1 | | Total Workload | | | 144 |
|---|
| Total Workload / 30 | | | 4,8 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
