TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will be able to explain the importance of consumer behaviour in market. 2) Will be able to know the items which compose the concepts of consumer behaviour (wants, needs, wishes etc.) and the roles of purchasing in a family. 3) Will be able to know different discipline's perspectives about consumer bahaviour and the items which constitute consumer model. 4) Will be able to explain psychological impacts on consumer behaviour (learning, memory, motivation, sensation, perception, attitude, changing attitude, emotions, personality, ego, values, life style). 5) Will be able to explain socio-cultural impacts on consumer behaviour (dynamism of a group, advisory groups, personel impacts and spreading innovations, social class, culture). 6) Will be able to explain the stages of purchasing process ( the structure of consumer's desicions, defining the problem, information seeking and evaluating other options, the behaviour during purchasing and after purchasing) the factors which affect this process. 7) Will be able to discuss possible consumer actions when the unsatisfaciton situation appears after purchasing.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	An approach to the analysis of consumer behavior; the role of consumer behavior in marketing strategy, consumer behavior and multiple perspectives, the socio economic and sociocultural influences on consumer behavior, the decision making process etc. are being examined.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction 2nd Week The importance of consumer behaviour in marketing 3rd Week The concept of consumer behaviour and its features 4th Week Interdisciplinary approach to consumer behaviour 5th Week The general model of consumer behaviour 6th Week Psychological impacts on consumer behaviour (learning, memory, motivation) 7th Week Sensation, perception 8th Week Mid-term 9th Week Attitude, changing attitude, emotions, personality, ego, values, life style 10th Week Socio-cultural impacts on consumer behaviour (dynamism of a group, advisory groups) 11th Week Personel impacts and spreading innovations, social class, culture. 12th Week Continue 13th Week Continue 14th Week Evaluation
RECOMENDED OR REQUIRED READING	Tüketici Davranışı. Prof.Dr. Yavuz Odabaşı & Yrd.Doç.Dr. Gülfidan Barış, Mediacat Kitapları, , İstanbul 2002.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Quiz 2 10 Project 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 2 1 2 Individual or group work Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam 1 30 30 Laboratory (including preparation) Final exam 1 40 40 Homework Project 1 25 25 Total Workload 160 Total Workload / 30 5,33 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No