TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Explains public relation concept 2) Determines purpose and principles of public relation 3) Explains the place of public relation on marketing communication 4) Information about public relation application 5) Determines social responsbility concept
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Descriptions of public relations, development, techniques, applications in different countries, planning, administration and public relations, evaluation of public demands, public opinion, public relations in central and local governments, public education in environmental and fiscal issues.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction 2nd Week Birth and development of public relations 3rd Week Limiting of public relations 4th Week Relation with other fields 5th Week Basic public roles in public relations 6th Week Intra-firm public relations 7th Week Public relations in public sector: Acknowledgment 8th Week MIDTERM 9th Week Public relations in public sector: Promotion 10th Week Public relations in private sector 11th Week Tools and methods in public relations 12th Week New communication technologies and Public Relations 13th Week Future of public relations 14th Week Evaluation
RECOMENDED OR REQUIRED READING
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Questions/Answers,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work Preparation for Final exam Course hours Preparation for Midterm exam Laboratory (including preparation) Final exam Homework Total Workload Total Workload / 30 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No