At the end of this course, the students; 1) Will be able to explain the importance of consumer behaviour in market. 2) Will be able to know the items which compose the concepts of consumer behaviour (wants, needs, wishes etc.) and the roles of purchasing in a family. 3) Will be able to know different discipline's perspectives about consumer bahaviour and the items which constitute consumer model. 4) Will be able to explain psychological impacts on consumer behaviour (learning, memory, motivation, sensation, perception, attitude, changing attitude, emotions, personality, ego, values, life style). 5) Will be able to explain socio-cultural impacts on consumer behaviour (dynamism of a group, advisory groups, personel impacts and spreading innovations, social class, culture). 6) Will be able to explain the stages of purchasing process ( the structure of consumer's desicions, defining the problem, information seeking and evaluating other options, the behaviour during purchasing and after purchasing) the factors which affect this process. 7) Will be able to discuss possible consumer actions when the unsatisfaciton situation appears after purchasing.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course examines the conceptual and methodological approaches to the study of tourist behavior. Effects of sociological, cultural and environmental factors on tourist behavior will be analyzed from multidisciplinary view. Application of the knowledge to the management of tourism is central to the subject of this course.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction
2nd Week
The importance of consumer behaviour in marketing
3rd Week
The concept of consumer behaviour and its features
4th Week
Interdisciplinary approach to consumer behaviour
5th Week
Continue
6th Week
The general model of consumer behaviour
7th Week
Continue
8th Week
Mid-term
9th Week
Psychological impacts on consumer behaviour (learning, memory, motivation, sensation)
10th Week
Perception, attitude, changing attitude, emotions, personality, ego, values, life style
11th Week
Socio-cultural impacts on consumer behaviour (dynamism of a group, advisory groups, personel impacts and spreading innovations, social class, culture).
12th Week
Continue
13th Week
Continue
14th Week
Evaluation
RECOMENDED OR REQUIRED READING
Ders notları
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Case Study,Presentation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
25
Assignment
1
10
Project
1
10
Presentation of Article
2
10
Total(%)
55
Contribution of In-term Studies to Overall Grade(%)
55
Contribution of Final Examination to Overall Grade(%)
45
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
Preparation for Quiz
Individual or group work
Preparation for Final exam
Course hours
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
Homework
Total Workload
Total Workload / 30
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)