At the end of this course, the students; 1) Comprehend main concepts, theories and methods of persuasion 2) Can produce interpersonal conflict resolution. 3) Familiarize with the basic concepts and theories within psychology of persuasion
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
Social Psychology
COURSE DEFINITION
This course reviews basic themes and major theories in psychology of persuasion.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Attitude and attitude change
2nd Week
The history of attitude and persuasion research
3rd Week
Social influence
4th Week
Theories of attitude change
5th Week
Target variables and persuasion
6th Week
Source variables
7th Week
Midterm
8th Week
Message variables
9th Week
Medium/channel variables
10th Week
Motivation and persuasion
11th Week
Fear appeals
12th Week
Becoming a persuader
13th Week
Ethics
14th Week
Discussion
RECOMENDED OR REQUIRED READING
Cialdini, R. B. (1993). Influence : The Psychology of Persuasion. New York: Quill William Morrow . Demirtaş-Madran, H. A. (2019). Tutum, Tutum Değişimi ve İkna: Temel Kuram, Kavram ve Araştırmalar. Genişletilmiş 3. Baskı, Ankara: Nobel Yayınevi Demirtaş-Madran, A. (2004). Temel İkna Kuramları: Tutum Oluşturma ve Tutum Değiştirme Süreçlerindeki Etkilerinin Altında Yatan Nedenler Üzerine Bir Derleme, İletişim, 19, 73-93. Dillard, J. P. , & Pfau, M. W. (2006). The Persuasion Handbook Developments in Theory and Practice. Madison: Sage Franzoi, S. L. (1996). Social Psychology. Madison: Brown&Benchmark Larson, C. U. (1995). Persuasion: Reception and responsibility. Belmont: Wadsworth. O?Keefe, D. J. (1990). Persuasion: Theory and Research. Newbury Park: Sage. Demirtaş-Madran, H. A. (2021). Tutum, Tutum Değişimi ve İkna: Temel Kuram, Kavram ve Araştırmalar. Genişletilmiş 5. Baskı, Ankara: Nobel Yayınevi
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
40
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
60
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
2
2
Preparation for Quiz
Individual or group work
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
40
40
Laboratory (including preparation)
Final exam
1
2
2
Homework
2
15
30
Total Workload
156
Total Workload / 30
5,2
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)