At the end of this course, the students; 1) To give information about public relations process by demonstarating the importance of the notions such as identitiy, corporate identity, corporate image, corporate reputation, corporate culture, corporate communication and visual identity. 2) In order to understand the visual communication; social, cultural, ideological and institutional networks should be understood. 3) By the way during the course students will learn the visual identity by evaluating the complex background of it and will have the knowledge to evaluate and make sense of visual experience to understand the reception and design processes.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
Yok
COURSE DEFINITION
To give information about the public relations process by revealing the importance of concepts such as identity, corporate identity, corporate image, corporate reputation, corporate culture, corporate communication and visual identity. To understand visual communication; social, cultural, ideological and institutional networks must be understood. Meanwhile, throughout the course, students will learn by evaluating the complex background of visual identity and will have the knowledge to evaluate and make sense of visual experience, to understand reception and design processes.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Identity and corporate identity concepts
2nd Week
Elements of corporate identity: corporate philosophy, corporate behavior, corporate design and corporate communication
3rd Week
Corporate culture, corporate climate and corporate image
4th Week
Change in corporate identity, internal and external benefits of corporate identity studies
5th Week
Models used in the process of establishing corporate identity: Wally Olins Model, Peter G. C. Lux Model, Gerhard Regenthal Model, Henrion, Ludlow and Schmidt's Model
6th Week
Planning in the process of establishing corporate identity
7th Week
Public relations in the corporate identity building process
8th Week
Midterm
9th Week
Visual identity concept
10th Week
Corporate identity and visual identity relationship
11th Week
Visual identity components and case studies
12th Week
Visual identity components: logo, slogan, typography, color
13th Week
Visual identity components: visual communication standards
14th Week
General evaluation
RECOMENDED OR REQUIRED READING
Becer, E. (2013). İletişim ve Grafik Tasarım, Ankara: Dost Kitabevi Yayınları. Dündar, F. N. (2013). Görsel Kimliğin Kurum İmajına Etkileri, Organizasyon ve Yönetim Bilimleri Dergisi, 5 (2), 91-101. Elden, M. (2005). Kurum Kimliği ve Kurumsal Reklam Arasındaki İlişki, Yeni Düşünceler, 1 (1), 53-60. Jefkins, F. (1995). Kurum Kimliği (Çev. Aydemir Okay), Marmara İletişim Dergisi, 9, 33-40. Malcolm, B. (2002). Sanat, Tasarım ve Görsel Kültür. Ankara: Ütopya. Okay, A. (2013). Kurum Kimliği, İstanbul: Derin Yayınları. Sarıkavak, N. K. (2003). Görsel İletişim ve Grafik Tasarımda Çağdaş Tipografinin Temelleri. Ankara: Seçkin Yayıncılık. Fiske, J. (1999). Popüler Kültürü Anlamak. Ankara: Bilim ve Sanat Yayınları. İpek, Ö. (2019). İmgeler Arasında. İstanbul: Doruk Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Presentation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
20
Assignment
1
20
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
60
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
3
3
Preparation for Quiz
2
15
30
Individual or group work
1
20
20
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
20
20
Laboratory (including preparation)
Final exam
1
4
4
Homework
2
30
60
Field Research
1
25
25
Article Presentation
1
2
2
Article
1
30
30
Total Workload
276
Total Workload / 30
9,2
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
