Key Learning Outcomes
- Possesses theoretical and practical knowledge at the level of expertise, based on undergraduate qualifications, in the communication and public relations field and develops and deepens this knowledge.
- Detects and identifies the basic problems and the reasons of these problems about the communications and public relations fields.
- Explains the public relations? interaction with the other disciplines which are related to it.
- Possesses the expert knowledge and knowledge of research methods related to public relations field.
- Uses the theoretical and practical knowledge, which is gained in the public relations field, at expert level.
- Has the ability to transfer the knowledge related to public relations to employees and teammates.
- Has the ability to analytically and systematically analyze, interpret, evaluate the academic and sectoral information and to proposes solutions to problems related to public relations.
- Uses the qualitative and quantitative research methods related to public relations, at expert level.
- Identifies problems in public relations, finds solutions to it, gives effect to these solutions, evaluates the results and applies them if necessary.
- Performs an operation, which requires expertise, related to public relations field independently and/or as a team member.
- Produces communication and public relations policies for the organization or the institution in accordance with their vision, goals and objectives.
- Evaluates the knowledge and skills related to public relations with a critical approach and canalizes the learning needs.
- To direct its development in the field of public relations. / Directs the development in the field of public relations.
- To evaluate the recent developments in the national and international public relations field and transfers their studies written, orally and visually in the scientific and social environments by supporting their work with quantitative and qualitative data.
- To examine, develop and direct the social relations and the norms guiding these relations with a critical perspective.
- To communicate verbally an written with at least one foreign language at the B2 level of the European Language Portfolio.
- To use the information and communication technologies at an advanced level required by the public relations field.
- To supervise and to teache the societal, scientific, cultural and ethical values at the data collection, interpretation, application and dissemination stages in the public relations field.
- To interpret and to develop strategies and practices related to communication and public relations and to evaluate obtained results in line with the goals.
- . To analyze and to execute effectively the relationship between the organization and its steakholders in the context of communication and public relations.
- To use the absorbed knowledge and problem-solving ability in the field of public relations for social contribution with original works.
- To have advanced level of consciousness on the universality of social rights, social justice and environmental protection, cultural values, social responsibility, communication and freedom of expression issues.
- To generate innovative and creative ideas by putting forward the social benefit in the field of communication and public relations and to put these ideas into practice.
- To use the theoretical and practical knowledge acquired in different areas based on the interdisciplinary nature of the communication for its career goals.
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