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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
ORGANIZATIONAL CHANGE AND PUBLIC RELATIONS PRP530 - 3 + 0 10

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITMaster's Degree With Thesis
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) the dynamics of organizational change,
2) the problems that arise from the change,
3) to solve those problems with the help of public relations
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONThe dynamics of organizational change.
COURSE CONTENTS
WEEKTOPICS
1st Week Conceptual and historical basis of change
2nd Week Conceptual and historical basis of change
3rd Week Conceptual and historical basis of change
4th Week the basic dynamics of change
5th Week the basic dynamics of change
6th Week the effects of changes on organizations
7th Week Midterm
8th Week the resistance of organizations against change
9th Week the resistance of organizations against change
10th Week Adaptation to change and public relations
11th Week Adaptation to change and public relations
12th Week Solutions for organizational resistance and public relations
13th Week Solutions for organizational resistance and public relations
14th Week Solutions for organizational resistance and public relations
RECOMENDED OR REQUIRED READINGBOSTANCI, Naci (1990) Kültür ve Değişme, İstanbul: Hamle Yayın Dağıtım.
CANETTI, Elias (1998) Kitle ve İktidar, Çev. Gülşat Aygen, İstanbul: Ayrıntı Yayınları.
DRUCKER, F. Peter (1999) 21. Yüzyıl İçin Yönetim Tartışmaları, Çev. İ. B. Bahçıvangil ve G. Gorbon, İstanbul: İpsilon Yayıncılık.
KING, Nigel ve ANDERSON, Neil (1995) Innovation and Change in Organizations, London: Routledge.
KOÇEL, Tamer (1998) İşletme Yöneticiliği, İstanbul: Beta Basım Yayım Dağıtım.
KONGAR, Emre (1995) Toplumsal Değişme Kuramları ve Türkiye Gerçeği, İstanbul: Remzi Kitabevi.
KOTTER, John, P. (1996) Leading Change, Boston: Harvard Business School Press.
LESLY, Philip (1979) Lesly's Public Relations Handbook. New Jersey: Prentice-Hall.
MILLER, Alex ve DESS, Gregory G. (1996) Strategic Management, New York: The McGraw-Hill Companies, Inc.
ÖNCÜ, Ayşe (1982) Örgüt Sosyolojisi, Ankara: Turhan Kitabevi.
ROBBINS, Stephen P. (1986) Organizational Behavior: Concepts, Controversies, and Applications, New Jersey: Prentice-Hall.
SABUNCUOĞLU, Zeyyat ve TÜZ, Melek (1995) Örgütsel Psikoloji, Bursa: Ezgi Kitabevi.
SAĞLAM, Mehmet (1979) Örgütsel Değişme, Ankara: TODAİE Yayınları No: 185.
SARGUT, A. Selami (1994) Kültürlerarası Farklılaşma ve Yönetim, Ankara: Verso Yayıncılık.
SÖZEN, Ural (1980) Örgütlenme Kuramı: Karşılaştırmalı Bir İrdeleme, Ankara: İlk-San Matbaası.
STEERS, Richard M. ve BLACK, J. Stewart (1994) Organizational Behavior, New York: Harper Collins College Publishers.
VURAL, Sacide (1992) "Değişme ve İletişim" Amme İdaresi Dergisi Cilt 25, Sayı4
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term120
Assignment130
Total(%)50
Contribution of In-term Studies to Overall Grade(%)50
Contribution of Final Examination to Overall Grade(%)50
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam133
Preparation for Quiz21530
Individual or group work12020
Preparation for Final exam14040
Course hours14342
Preparation for Midterm exam12020
Laboratory (including preparation)
Final exam144
Homework23060
Field Research12525
Article Presentation122
Article13030
Total Workload276
Total Workload / 309,2
ECTS Credits of the Course10
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

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