TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Would be able to understand and use discipline and discipline related terminology, 2) Gain information about advertising production and consumption, 3) Can be read an advertising text with different textual analysing methods.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	To acquire a critical understanding of the current issues and debates within both academic and professional contexts of communication, public relations and publicity.
COURSE CONTENTS	WEEK TOPICS 1st Week Advertising as a form of communication 2nd Week Advertising as a form of communication 3rd Week Advertising as a form of communication 4th Week Advertising as a marketing tool 5th Week Advertising as a marketing tool 6th Week Advertising industry 7th Week Midterm 8th Week Advertising industry 9th Week Production of advertising campaign process 10th Week Production of advertising campaign process 11th Week Advertising and consumption society and culture 12th Week Advertising and consumption society and culture 13th Week Reading advertising: structuralist and post-structuralist approaches 14th Week Reading advertising: structuralist and post-structuralist approaches
RECOMENDED OR REQUIRED READING	Chapman, Simon (1986) Great Expectorations: Advertising and the Tabocco Industry. Great Britain: Comedia Publishing. Cook, Guy (2001) The Discourse of Advertising. London: Routledge. Dağtaş, Banu (2003) Reklamı Okumak. Ankara: Ütopya Dyer, Gillian (1999) Advertising as Communication. London: Routledge Elden, Ewen, Stuart (1976), Captain of consciousness, Advertising and the Social Roots New York: Mc Graw-Hill. Müge vd. 2005. Şimdi Reklamlar. İstanbul: İletişim Yayınları Leiss, W., Kline, Mattelart, Armand (1991b) Advertising International: The Privatisationof Public Space. London: Routledge. S. ve Sut Jhally (1988) Social Communication in Advertising. Nelson: Canada. Wernick, Andrew (1996) Promosyon Kültürü. Reklam, İdeoloji ve Sembolik Anlatım. Çev: O. Akınhay. Bilim ve Sanat: Ankara. Williamson, Judith (2001) Reklamların Dili. Reklamlarda Anlam ve İdeoloji. Cev: Fethi. Ütopya: Ankara Yavuz, Şahinde (2007) Reklamları İzlediniz. Ütopya: Ankara
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 3 3 Preparation for Quiz 2 15 30 Individual or group work 1 20 20 Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 20 20 Laboratory (including preparation) Final exam 1 4 4 Homework 2 30 60 Field Research 1 25 25 Article Presentation 1 2 2 Article 1 30 30 Total Workload 276 Total Workload / 30 9,2 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No