At the end of this course, the students; 1) Appreciate the role and rich diversity of nonprofits in Turkey and in the world and explore how nonprofits and for-profits compare and contrast 2) Get a feel for the nonprofit roles of CEO, fundraising, volunteer coordination and marketing/PR and grasp how to conduct research, position, brand and develop PR strategiesfor a nonprofit. 3) Understand the PR process within the framework of (new) media and work with a national NGO, to reinforce knowledge and experience.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
Appreciate the role and rich diversity of nonprofits in Turkey and in the world.
COURSE CONTENTS
WEEK
TOPICS
1st Week
The definiton of civil society organizations and examining examples of civil society organizations from Turkey around the world.
2nd Week
The definition of public relations,promotion and marketing, and examining the role of these into the non-governmental organizations.
3rd Week
The basis of public relations planning process and strategic communication steps.
4th Week
Identifying the target market research, message editing and enhancement.
5th Week
Examining the non-governmental organizations within the framework of voluntariness and process to include communities in this frame.
6th Week
Public relations planning tools, understanding the advertisement and identifying the right media channels.
7th Week
Midterm
8th Week
Basic public relations methods and tools
9th Week
Identify how sector can support the civil society
10th Week
Examining how to contact businesses and what to ask for
11th Week
The new role of the media, in the NGO's public relations planning.
12th Week
The new role of the media, in the NGO's public relations planning.
13th Week
Creating a public relations plan for a selected real NGO.
14th Week
Creating a public relations plan for a selected real NGO.
RECOMENDED OR REQUIRED READING
Drucker, P. F. (1992). Managing the Non-Profit Organization: Principles and Practices. USA: Collins Winston, W. & Kinzey, R. E. (2000). Using Public Relations Strategies to Promote Your Nonprofit Organization. USA: Routledge Feinglass, A. (2005). The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide USA: Jossey-Bass Wilbur, R. H. (2000). The Complete Guide to Nonprofit Management. USA: Wiley Ryfman, P. (2006). Sivil Toplum Kuruluşları. İstanbul: İLETİŞİM YAYINLARI. Ersöz, H. Y. (2007). Türkiye'de Kurumsal Sosyal Sorumluluk Anlayışının Gelişiminde Meslek Ve Sivil Toplum Kuruluşları. İstanbul: İSTANBUL TİCARET ODASI
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
30
Assignment
1
20
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
3
3
Preparation for Quiz
2
15
30
Individual or group work
1
20
20
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
20
20
Laboratory (including preparation)
Final exam
1
4
4
Homework
2
30
60
Field Research
1
25
25
Article Presentation
1
2
2
Article
1
30
30
Total Workload
276
Total Workload / 30
9,2
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
