| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Master's Degree With Thesis |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 10 |
| NAME OF LECTURER(S) | Professor Hanife Andaç Demirtaş Madran
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) To learn main concepts of the field
2) To learn main approaches of the field
3) To learn main methods of the field
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | Students should be able to comprehension of main concepts, theories and methods of persuasion. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Social influence | | 2nd Week | Persuasion theories | | 3rd Week | Persuasion theories | | 4th Week | Advertising and persuasion | | 5th Week | Advertising and persuasion | | 6th Week | Persuasion campaigns | | 7th Week | Midterm | | 8th Week | Propaganda and persuasion | | 9th Week | Persuasion by fear | | 10th Week | Persuasion by leadership | | 11th Week | Mass media and persuasion | | 12th Week | Availability convinced and resistance | | 13th Week | Persuasion and ethic | | 14th Week | Basic persuasion techniques |
|
| RECOMENDED OR REQUIRED READING | Cialdini, R. B. (1993). Influence : Science and practice. New York: Quill William Morrow.
Cialdini, R. B. (1993). Influence: the psychology of persuasion New York: Quill William Morrow.
Garth S. J., & O'Donnell, V. (1992). Propaganda and Persuasion. N. P., CA: Sage
Larson, C. U. (1995). Persuasion: Reception and responsibility. Belmont: Wadsworth.
O'Keefe, D. J. (1990). Persuasion: Theory and research. Newbury Park: Sage.
Roloff, M. E., & Miller, G. R. (1980). Persuasion: New directions in theory and research. Beverly Hills: Sage.
Zimbardo, P. G., & Leippe, M. R. (1991). The psychology of attitude change and social influence. Boston: McGraw Hill.
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Case Study |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Assignment | 1 | 10 | | Total(%) | | 40 | | Contribution of In-term Studies to Overall Grade(%) | | 40 | | Contribution of Final Examination to Overall Grade(%) | | 60 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 3 | 3 | | Preparation for Quiz | 2 | 15 | 30 | | Individual or group work | 1 | 20 | 20 | | Preparation for Final exam | 1 | 40 | 40 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 20 | 20 | | Laboratory (including preparation) | | | | | Final exam | 1 | 4 | 4 | | Homework | 2 | 30 | 60 | | Field Research | 1 | 25 | 25 | | Article Presentation | 1 | 2 | 2 | | Article | 1 | 30 | 30 | | Total Workload | | | 276 |
|---|
| Total Workload / 30 | | | 9,2 |
|---|
| ECTS Credits of the Course | | | 10 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
