Home  »  Institute of Social Sciences »  Master's of Public Relations and Publicity with Thesis

COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
RESEARCH METHODS PRP504 Second Term (Spring) 3 + 0 10

TYPE OF COURSE UNITCompulsory Course
LEVEL OF COURSE UNITMaster's Degree With Thesis
YEAR OF STUDY1
SEMESTERSecond Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)Professor Yunus Gökmen
Professor Yavuz Ercil
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) To understand the logic of the scientific thinking and scientific research,
2) To learn the stages of a scientific research,
3) Capable of preparing a research proposal.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONTo understand the logic of the scientific thinking and scientific research.
COURSE CONTENTS
WEEKTOPICS
1st Week Knowledge, Types of Knowledge (Daily, Scientific and Philosophical Knowledge), Science, Elements and Properties of Knowledge (Positive, Observable, Rational) Classification of Science (Classification of Bacon, Comte and Güvenç) and Development of Science.
2nd Week Description and Importance of Research, Properties of Science and Research (Objective, Relative, Verified, Declared, Factual, Systematic, Rational, Functional, Selective, Experimental, Reliability, Validity, Generable, Accumulated), The Objective of Science and Research (Explanation, Interpretation, Control), Assumptions that Science and Research Based on (Regularity, Validity, Continuity, Determinism, Efficiency)
3rd Week How to Get Knowledge? (Personal Experience, Authorities, Deduction, Induction, Hypothetical Deduction)
4th Week Scientific Method and its Process and Phases (Arise of a need or feeling a problem, Assess the place and problem of the need, Propose some solutions and hypothesis, Identifications of Confirmatory Factors, Testing Hypothesis.
5th Week Types and Methods of Research: According to Place (Laboratory and Field Research), According to Levels (Theoretical and Applied Research), According to Method or Time (Historical, Descriptive and Empirical), According to Control (Survey, Experimental).
6th Week Types and Methods of Research: According to Place (Laboratory and Field Research), According to Levels (Theoretical and Applied Research), According to Method or Time (Historical, Descriptive and Empirical), According to Control (Survey, Experimental).
7th Week Midterm
8th Week How to make a Research? Situation of the Problem, Programming, Important points of choosing a research topic: Researchable, Beneficial, Generable, Contemporary, Expense, Interest, Time, Risk, Motivation, Technical Facility and Support Problems.
9th Week Sub-Problems, Hypothesis and Assumption Concepts, Data, Variables, (Dependent, Independent, Unwanted, Quantitative, Qualitative, Continuous, Discontinuous, Experimental)Universe, Sample, Sampling Techniques (Random, Systematic, Stratified, Cluster Sampling), Criteria of Data and Finding, Validity (internal validity, external validity) and Reliability.
10th Week Report Writing Techniques, Deep note and Reference Writing, Research Ethics, How to write an article?
11th Week Presenting and Criticizing the Analyzed Articles, Research Projects and Written Articles.
12th Week Report Writing Techniques, Deep note and Reference Writing, Research Ethics, How to write an article?
13th Week Presenting and Criticizing the Analyzed Articles, Research Projects and Written Articles.
14th Week Presenting and Criticizing the Analyzed Articles, Research Projects and Written Articles.
RECOMENDED OR REQUIRED READINGAtaöv, T. (1989). Bilimsel Araştırma El Kitabı. Ankara: Savaş Yayınları.
Kaptan, S. (t.y.). Bilimsel Araştırma Teknikleri ve İstatistik Yöntemleri. Ankara.
Karasar, N. (1986). Bilimsel Araştırma Yöntemi-Kavramlar, İlkeler, Teknikler. Ankara.
Bailey, K. D. (1987). Methods of Social Research. NewYork: The Free Press.
Bickman, L. ve D. J. Rog. (Eds.) (1998). Handbook of Applied Social Research Methods. Thousand Oaks: Sage Publications.
Debus, M. (1995). Methodological Review: A Handbook for Excellence in Focus Group Research. Washington: HEALTHCOM.
Hansen, A.; S. Cottle; R. Negrine; ve C. Newbold. (1998). Mass Communication Research Methods. London: MacMillan Press Ltd.
Merton, R.K.; J.S. Coleman and P.H.Rossi. (1979). Qualitative and Quantitative Social Research. New York: The Free Press.
Neuman, W. L. (1997). Social Research Methods. Boston: Allyn and Bacon.
Oppenheim, A.N. (1986). Questionnaire Design and Attitude Measurement. England: Gower.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion,Questions/Answers,Presentation,Case Study
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term130
Assignment110
Total(%)40
Contribution of In-term Studies to Overall Grade(%)40
Contribution of Final Examination to Overall Grade(%)60
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam133
Preparation for Quiz21530
Individual or group work12020
Preparation for Final exam14040
Course hours14342
Preparation for Midterm exam12020
Laboratory (including preparation)
Final exam144
Homework23060
Field Research12525
Article Presentation122
Article13030
Total Workload276
Total Workload / 309,2
ECTS Credits of the Course10
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
LO1LO2LO3
K1  X   X   X
K2  X   X   X
K3  X   X   X
K4      X
K5  X   X   X
K6  X   X   X
K7  X   X   X
K8      X
K9  X   X   X
K10      X
K11  X   X   X
K12  X   X   X
K13  X   X   X
K14  X   X   X
K15  X   X   X
K16  X   X   X
K17     
K18  X   X   X
K19  X   X   X
K20     
K21      X
K22    X   X
K23      X
K24  X   X   X