TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	Instructor Gözde Aslan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) The ability to communicate and express oneself visually and verbally 2) Ability to question and reason about the process of meaning making 3) Ability to solve design problems, think critically and generate original ideas 4) Ability to evaluate studies within the framework of ethical rules 5) Conceptual and creative thinking skills
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	To learn the basic principles and concepts of semiotics. Examining the types of indicators, making applications by emphasizing the importance of myths and stories in graphic design.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction, course briefing, discussion of mutual expectations and giving information about practices. 2nd Week What is semiotics? Giving information about organization of meaning and form of content, analysis in semiotic reading.Argument. 3rd Week Interpretation. Connotation and main meaning 4th Week Basic concepts of semiotics; sign, showing, showing 5th Week Myths, Metanomy 6th Week Codes and Metaphor 7th Week Midterm Exam (Research Report) 8th Week Roland Barthes and Semiotics 9th Week Gestalt's Definition of Perception. 10th Week How do we perceive? Perception processes, selectivity in perception 11th Week The difference between looking and seeing 12th Week Visual analysis and presentations 13th Week Visual analysis and presentations 14th Week Visual analysis and presentations
RECOMENDED OR REQUIRED READING	Berger, J. (2006). Görme Biçimleri. İstanbul: Metis Yayınları. Burnett, R. (2007). İmgeler Nasıl Düşünür? İstanbul: Metis Yayınları. Ertan, G. ve Sansarcı, E. (2016). Görsel Sanatlarda Anlam ve Algı. İstanbul: Alternatif Yayıncılık. Koffka, K. (1935). Principles of Gestalt psychology. New York: Harcourt, Brace.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Problem Solving,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 14 3 42 Preparation for Final exam 1 10 10 Course hours 14 3 42 Preparation for Midterm exam 1 10 10 Laboratory (including preparation) Final exam 1 1 1 Homework Presentation (including preperation) 1 5 5 Report writing 1 8 8 Performance Practice Total Workload 120 Total Workload / 30 4 ECTS Credits of the Course 4
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No