At the end of this course, the students; 1) Ability to communicate and express oneself visually and verbally 2) The ability to choose and animate fonts suitable for their work, taking into account the ethical rules 3) Ability to solve and apply design problems and generate original ideas 4) Ability to work within and within a certain theme and to finish the study within the specified time 5) Conceptual thinking and ability to express what they think visually
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
To animate a concept by using the main components of typography and adding emotion to typography.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction, course briefing, discussion of mutual expectations and giving information about practices.
2nd Week
Presentation of sample studies, evaluation, discussion.
3rd Week
Presentation of sample studies, evaluation, discussion. Setting a specific theme
4th Week
Sketches. Discussion, selection of sketches.
5th Week
Discussion, selection and digitization of sketches
6th Week
Animation
7th Week
Midterm Exam (Research Report and 1st Practice)
8th Week
2. Determining the theme and sketching for the application
9th Week
Sketches. Discussion, selection of sketches.
10th Week
Discussion, selection and digitization of sketches
11th Week
Animation and critical
12th Week
Animation and critical
13th Week
Final critical
14th Week
Termination of studies.
RECOMENDED OR REQUIRED READING
Solomon, M. The Art of Typography. New York: Watson-Guptill Publications, 1990
Fink Joanne, Kastin Judy (1993) Lettering Arts. Hong Kong: PBC
Carter, R., Day, B., Meggs, P. B. (2012). Typographic Design: Form and Communication. New Jersey: John Wiley & Sons. ISBN-13: 978-0470648216