TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	3
SEMESTER	Sixth Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED	2
NAME OF LECTURER(S)	Instructor Murat Devrim Atılgan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Competence of working within a specified concept and limits 2) Competence to behave accordingly with the present laws and regulations and take ethical responsibility 3) Competence of following the improving and changing technology and select the most appropriate 4) Competence of constituting relation between historical, communal and economic conditions and art and design processes 5) Competence of working between disciplines in Art and design field 6) Competence of critical thinking 7) Competence of thinking in a context
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	Relationship of marketing communication principles with the advertisements which are published on television, magazines, newspapers, radio, internet and making advertisement analysis.
COURSE CONTENTS	WEEK TOPICS 1st Week 1st Week Marketing communication, communication plan and general frame 2nd Week 2nd Week Integrated marketing communication. Brand and brand strategies 3rd Week 3rd Week Aim of marketing communication and preparing communication budget 4th Week 4th Week Media planing,advertising and avertising researches 5th Week 5th Week Public relations, sales, promotion and sponsorship 6th Week 6th Week Direct marketing, international communication 7th Week 7th Week Midterm 8th Week 8th Week Advertising analysis 9th Week 9th Week Visual and critical literacy 10th Week 10th Week Metods of advertising analysis 11th Week 11th Week Semiotical analysis 12th Week 12th Week Advetising-culture relationship and consumer society 13th Week 13th Week Significance of advertising 14th Week 14th Week Globalisation consumer society Advertising-brand realtion
RECOMENDED OR REQUIRED READING
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Case Study,Practice,Project,Presentation,Report Preparation,Lecture,Discussion,Questions/Answers,Case Study,Practice,Presentation,Project,Report Preparation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 50 Other 1 50 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 5 2 10 Preparation for Final exam Course hours 14 2 28 Preparation for Midterm exam Laboratory (including preparation) Final exam 1 1 1 Homework Project 5 2 10 Performance Practice 5 2 10 Total Workload 60 Total Workload / 30 2 ECTS Credits of the Course 2
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No