| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Master's Degree Without Thesis |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 10 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) comprehend the relationship between Fashion and communication tools.
2) learn the effects of changing communication tools on fashion in the historical process.
3) understand the purpose and importance of using communication tools in the fashion industry.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | |
| COURSE DEFINITION | The relationship between fashion and the communication process that individuals collectively create and organize social reality is evaluated. This evaluation focuses on the communication of purpose, attitude and behavior changes with fashion visuals. In fashion and communication tools, changing lifestyles, strategies of brands to make themselves noticed, consumer expectations and communication of fashion brands in the digital environment are the subjects of analysis. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Communication tools | | 2nd Week | Historical processes of communication tools | | 3rd Week | Fashion Consumption Habits | | 4th Week | The purpose and importance of communication tools in the Fashion Industry | | 5th Week | Communication tools and domains used in the fashion industry | | 6th Week | Effects of communication tools on fashion diffusion | | 7th Week | Effects of communication tools on fashion diffusion | | 8th Week | Midterm | | 9th Week | Digital Media, Internet and Fashion | | 10th Week | Social Media and Fashion | | 11th Week | Effects of the Internet on Fashion | | 12th Week | Effective Media | | 13th Week | Effective Media Practices | | 14th Week | general evaluation |
|
| RECOMENDED OR REQUIRED READING | Bartlett (Editor), Cole (Editor) ve Rocamora (Editor), Fashion Media: Past and Present. Bloomsbury Academic. 2014
Crane D., Moda ve Gündemleri, (Çev. Özge Çelik) Ayrıntı Yay. 2000 İstanbul
Wissinger, E. (2015). This year's model: Fashion, media, and the making of glamour. NYU Press. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Questions/Answers,Case Study,Problem Solving,Project,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Total(%) | | 40 | | Contribution of In-term Studies to Overall Grade(%) | | 40 | | Contribution of Final Examination to Overall Grade(%) | | 60 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 2 | 5 | 10 | | Preparation for Quiz | | | | | Individual or group work | 14 | 14 | 196 | | Preparation for Final exam | 1 | 20 | 20 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 2 | 5 | 10 | | Laboratory (including preparation) | | | | | Final exam | 1 | 12 | 12 | | Homework | 2 | 5 | 10 | | Total Workload | | | 300 |
|---|
| Total Workload / 30 | | | 10 |
|---|
| ECTS Credits of the Course | | | 10 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
