TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree Without Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) evaluate the brand strategies of fashion businesses, 2) analyze how different fashion establishments manage their brands, 3) generate systematic and creative solutions for branding problems in the fashion industry, 4) evaluate the current issues affecting the competitive strategies in the fashion industry and the relationship between the brand, 5) evaluate the published works in the field of Fashion and brand management and produce a successful work.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	In this course; brand concept and brand awareness will be explained. The concept of being a brand in fashion will be discussed and the branding strategies of companies will be examined through brand stories. The situation of the sector will be analyzed and solution proposals will be tried to be brought for a process together with academic publications examining the branding problematic.
COURSE CONTENTS	WEEK TOPICS 1st Week Basic concepts and explanations about the fashion industry 2nd Week Basic concepts of brand management 3rd Week Basic concepts of brand management 4th Week Brand Strategies 5th Week Strategies for building and maintaining a fashion brand 6th Week Strategies for creating and maintaining a fashion brand, Communication strategies 7th Week Measuring value in fashion brands 8th Week Fashion-brand management for international markets 9th Week Key features of strong global brands 10th Week Strategy analysis for fashion brands 11th Week Strategy analysis for fashion brands 12th Week Digital applications in brand management 13th Week Presentation of students' brand analysis studies 14th Week Presentation of students' brand analysis studies
RECOMENDED OR REQUIRED READING	Mark Tungate, Modada Marka Olmak, 2006 Uğur Batı, Stratejik Marka Yönetimi, 2013 Mehmet Akif Çakırer, Marka Yönetimi ve Marka Stratejileri, 2013 Paul Temporal, İleri Düzey Marka Yönetimi, 2011 Harriet Posner, Marketing Fashion,2011 Naomi Klein, No Logo, 2002
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Discussion,Lecture,Questions/Answers,Problem Solving,Case Study,Practice,Project,Report Preparation,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 2 5 10 Preparation for Quiz Individual or group work 14 14 196 Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam 2 5 10 Laboratory (including preparation) Final exam 1 12 12 Homework 2 5 10 Total Workload 300 Total Workload / 30 10 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No