TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree Without Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) have information about the theoretical and applied studies in the field of Fashion and social psychology, 2) evaluate the phenomenon of Fashion from the perspective of Social psychology, 3) learn how social psychology concepts are used in fashion, 4) reach more comprehensive information on Mass-Consumption-Social adaptation-Social influence-Imitation-Pattern-Perception-Perception manipulation-Advertising and Psychological function.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	Fashion emerges as an important social and psychological cultural aspect. The development and prevalence of fashion products are facilitated by the use of some important social psychological devices. Fashion presents a wide area of social influence and social communication within the field of social interaction. This interaction constitutes the most important study area of this course.
COURSE CONTENTS	WEEK TOPICS 1st Week The origin of fashion and social psychology disciplines. 2nd Week Convergence of fashion and social psychology. 3rd Week Mass production - mass consumption . 4th Week Loss of individuality-social impact. 5th Week Establishment of subject-object relationship in capitalist society and perception of fashion referents. 6th Week Self-otherness-representation-imitation-alienation, commodity fetishism. 7th Week Midterm exam 8th Week Social psychology theories: Psychoanalysis 9th Week Gestalt-Structuralism 10th Week Behaviorism-organizational and individual communication 11th Week Individual relation- group- categories- social classes 12th Week persuasion-aggression-sexuality-group behavior 13th Week Advertising-political-economic social interaction. 14th Week General evaluation.
RECOMENDED OR REQUIRED READING	Adorno, The Culture Industry, (ed.J.M.Bernstein) Routladge, London 1991 Crane D., Moda ve Gündemleri, (Çev. Özge Çelik) Ayrıntı Yay. 2000 İstanbul Davıs F., Moda Kültür ve Kimlik, (Çev. Özden Arıkan) Yapı Kredi Yay. 1997, İstanbul Fischer J. Sosyoloji Nedir ? (Çev. Nilgün Çelebi) Atilla kitabevi, 1996, Ankara Gür, Ş. Ö.; Mekan Örgütlenmesi, Gür Yayıncılık, Trabzon, 1996. Haug W.F. Meta Estetiğinin Kritiği, (Çev. Metin Toprak) Felsefe Logos, 2008, İstanbul Arnheim Rudolf, New Essays on the Psychology of Art, California Press, USA 1986 Ching, F. D. K.; Architecture: Form-Space and Order, Van Nostrand Reinhold, New York, 1996 Gabbar K. Glen, Psikiyatri ve Sinema (çev.Yusuf Eradam) Okuyan Us Yay. İstanbul 2001 Freud S., Sanat ve Sanatçılar Üzerine, (çev. Kamuran Şipal) Bozak Yay. 1979 İstanbul Norberg-Schulz, C.; Existence, Space and Architecture, Studio Vista, London,1971 Norberg-Schulz, C.; Genius Loci, Towards a Phenomenology of Architecture, New York, 1980 Venzer Gerhard, Deliler ve Dahiler, (çev. Gürsel Aytaç) Omnia, İstanbul, 2010
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Case Study,Problem Solving,Experiment,Practice,Project,Report Preparation,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 2 5 10 Preparation for Quiz Individual or group work 14 14 196 Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam 2 5 10 Laboratory (including preparation) Final exam 1 12 12 Homework 2 5 10 Total Workload 300 Total Workload / 30 10 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No