At the end of this course, the students; 1) Knows the relations and features of product and packaging design. 2) Determines the expectations and characteristics of the target audience for the product. 3) Develops a basic understanding of three-dimensional form through processes such as cardboard folding, sizing, bottle design. 4) Have awareness of the effectiveness of packaging in marketing. 5) Selects the appropriate material by establishing the relationship between packaging and material. 6) Develops a creative form for packaging that can reflect its corporate identity and stand out from its counterparts on the shelf. 7) The ability to see/perceive and interpret two/three dimensional objects develops. 8) Prepares three-dimensional packaging draft. 9) Selects the appropriate material by establishing the relationship between packaging and material.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
The aim of this course is to enable students to use the design methods and production techniques used in packaging design correctly. Working with detailed briefs, students will experience designing packaging for different projects and clients. Seeing and designing in three dimensions, mass / special design, target market-oriented design, entertaining design, new product release are the main topics of the course. Projects given throughout the semester allow students to experience different techniques and forms of packaging. Through different exercises and projects, students learn the intricacies of packaging design, both conceptually and commercially.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction, Specifying the content, purpose and goal of the course and introducing the applications and projects to be done.
2nd Week
Course introduction, handling of the topics and applications to be made.
3rd Week
Features, purpose, importance, history and necessity of packaging/ Classical and contemporary-innovative approaches in packaging design / Review and analysis.
4th Week
Classical and contemporary-innovative approaches in packaging design / Studio work and homework.
5th Week
Psychological effect of color on packaging, target audience and design principles and applications.
6th Week
Packaging samples in various sizes and formats / Studio work and homework.
7th Week
Surface and form relationship in packaging, box types, material selection and its effect on the product.
8th Week
Packaging mockup and model applications.
9th Week
Midterm.
10th Week
Creative elements in packaging design Studio work and homework / Label, labels on packaging, types and importance.
11th Week
Knife and mold definition in design; packaging with different form surfaces / Project development, Studio work and homework.
12th Week
Packaging caps, definition and types; Label and cover design on computer / Sketch studies and evaluation.
13th Week
Identifying the original sketch, coloring it and presenting the work on the model.
14th Week
Packaging mockup and model applications.
RECOMENDED OR REQUIRED READING
Başarılı Ambalaj, Meyers, M. Herbert, Rota yayıncılık, İstanbul, 2003 Etkili Ambalaj Tasarımı, Gültekin Erdal. Dora Yay. 2009 What is Packaging Design, Giles Calver, Rotovision, 2004 Experimental Formats & Packaging. Daniel Mason And Roger Fawcett. Rotovision, 2004 Effective Visual Communication. Rotovision, 2005 One Color Graphics (The Power Of Contrast). Rockport, 2002 A Smile In The Mind. Beryl Mcalhone. David Stuart Helmut Schmid: Design Is Attitude, By Philipp Teufel, Fjodor Gejko, Viktor Malsy, 2006 Graphic Design For The 21St Century. Charlotte & Peter Fiell. Taschen, 2003 More Packaging Prototypes, Edward Denison, 2006 Package Design 2004: Jpda Members? Work Today, The Curators, Azur Corporation, 2006 The Packaging Designer?s Book Of Patterns, George L. Wybenga And Laszlo Roth, 2005
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Project,Practice,Presentation,Lecture
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Assignment
5
30
Practice
2
10
Project
2
40
Attendance
1
10
Total(%)
90
Contribution of In-term Studies to Overall Grade(%)
90
Contribution of Final Examination to Overall Grade(%)
10
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
2
2
Preparation for Quiz
Individual or group work
10
1
10
Preparation for Final exam
1
4
4
Course hours
14
4
56
Preparation for Midterm exam
Laboratory (including preparation)
8
2
16
Final exam
1
2
2
Homework
Project
3
10
30
Total Workload
120
Total Workload / 30
4
ECTS Credits of the Course
4
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
